Ashwini Ravindranath

* One of the first 4G ZSMs in the country, responsible for 4G business development in Bangalore * Channel Development: Set up the 4G infrastructure by developing 2 new exclusive 4G sales channels * DSAs (Direct Sales) and CDIT (IT retail Channel) * Lead the team that was awarded the ‘Best 4G team’ with highest sales, high value acquisitions and best infrastructure

Achieved Prepaid and DTH channel integration in Chennai and increased the reach of DTH by 91%, reduced customer-retailer ratio - Designed and implemented a Data Dashboard to monitor data penetration, devise incentive schemes and better target data seeding

Elected by the participants of Marketing management with the responsibility of handling corporate accounts and industry interactions - Achieved 100% placements for the batch of 2010-2012 twice, for Autumn Internships and Final Placements

* Designed a Category Development program for the Infant Nutrition division in the Grocery and Chemist channels * Analysed the trade channels to understand the issues in in-store spaces * Conceived themes to educate consumers about the importance of right nutrition * Single Point of Contact for an external design team to develop elements and alternate spaces for the entire Infant Nutrition product portfolio

* Responsible for the Social Media Revamp of SPJIMR * Responsible for maintaining relations with Media houses and the publication of the monthly and quarterly newsletters. * Coordinated with CNBC Network 18 to organize HUL-LIME on campus

Product development and building business critical solutions for trading data from across 5 global exchanges - Chosen Campus Ambassador: Single point of contact to Sir MVIT for campus engagement & placement activities

Responsible for the launch of Large Furniture category. Lead a team that owns the sales, merchandising, promotions, events, catalog, processes and policies for the category.

* Sell Side * Lead the sell side for Televisions, Refrigerators, Washing Machines in the course of 10 months * Launched the Washing Machine and Refrigerator categories * Responsible for exclusive launches of Vu TVs and Micromax UHD TVs * Category Marketing * Exclusives * Playbook design for exclusive launches for Large Appliances * Coordinated with multiple International/National brands for exclusive launches in the Microwave Oven, Television and Refrigerator categories

* Responsible for handling 5 distributors, with an annual turnover of about 30 Cr * Handling multiple product lines including Prepaid Voice Connections, Airtel money and Airtel Dongles * Manage 16 Front Sales Executives to service a base of more than 1 lac customers

* Responsible for 2 projects of strategic importance: * Project 1: Strategy development for Restructuring and Increasing Awareness of Brand Samarthanam * Organized the architecture of Samarthanam as a Branded house, and developed Brand Positioning for 5 verticals * Crafted a Social Media plan for Samarthanam and increased their users on Facebook by more than 100% * Project 2: Strategy development for improving operations of Sunadha, the Music and Dance group for the visually challenged * Eliminated information inconsistency and redundancy by implementing a booking and recording form across 6 touch points * Created a communication plan to target the corporate sector and government agencies for partnering with and funding the group

Activities and Societies: 1. Gold Medalist in academics, 2009 2. Head of Publicity, Cultural fest Kalanjali, 2008 3. Head of Judges committee, Technical Fest Technotsav, 2008 4. Member of GAP, Theatre Club

Activities and Societies: 1. Placement Coordinator, Marketing batch, 2011-12 2. Public Relations Committee Coordinator, 2010-11 3. PR Head, Abhyudaya Committee, 2010-11 4. Member of GASP, the theatre club at SPJIMR 5. Runners-up, Eclairez, Global Entrepreneurship Summit, 2011 6. Zonal Finalists, Stratedge by GlaxoSmithKline, 2010