Ashraf AlBarqouni

Led a comprehensive organizational turnaround, scaling the firm from a startup team of 6 to over 160+ multidisciplinary professionals across engineering, architecture, and support functions. Increased annual project acquisitions from SAR 10M to SAR 150M+ within four years by driving strategic business development and forming key partnerships with ministries, municipalities, and Fortune 500-aligned clients. Secured Level 1 classification, enabling the company to qualify for mega-projects exceeding SAR 100M through process optimization and regulatory alignment. Established an offshore design & production hub, reducing operational costs and increasing project delivery speed and scalability. Spearheaded strategic planning, governance, and cross-functional operations, aligning technical, commercial, and HR functions toward sustainable profitability.

Developed and standardized the firm’s technical deliverables, including design, supervision, and quality control protocols, ensuring compliance with local and international standards. Built a comprehensive marketing and capability portfolio, repositioning ARH as a competitive Tier-1 service provider across architecture, engineering, and urban planning. Led multi-sectoral design teams in the successful execution of high-profile projects across infrastructure, real estate, and government sectors. Established and nurtured client relationships, driving repeat business and expanding the firm’s client base from 20 to over 160. Implemented digital project delivery tools and workflows, improving coordination, productivity, and quality across design and supervision teams.

Spearheaded the establishment of CPC with the strategic vision of consolidating professional experts and firms under one umbrella to create a hybrid service hub for engineering consultancy. Developed and implemented the innovative concept of customized professional teams, managed through an integrated management system, to deliver tailored solutions and enhance consultancy efficiency. Strengthened regional presence, winning strategic accounts in Jordan & GCC. Implemented governance frameworks that improved efficiency & client satisfaction.

Led the full lifecycle of project delivery starting from business development and client engagement to proposal preparation and contract execution ensuring excellence in project outcomes and alignment with DAR AL OMRAN’s brand and strategic goals. Oversaw three core functions: Marketing: Identified and evaluated potential business deals and expansion opportunities across new markets. Conducted strategic client-facing engagements and developed stakeholder management plans to deepen client relationships and build long-term partnerships. Analyzed market trends and financials to recommend high-impact investment and growth opportunities. Proposals: Led the preparation of technical and financial proposals, expediting decision-making and aligning deliverables with client expectations. Institutionalized best practices across programs and maintained strong relationships with existing high-value clients. Scaled proposal submissions from 50 to 300 annually, increasing potential project value from JOD 7M to over JOD 70M. Project Management: Directed project strategy, governance, and compliance across diverse sectors and jurisdictions. Conducted project reviews, ensured legislative adherence, and led cross-functional teams in meeting delivery milestones. Guaranteed client satisfaction through robust management of project managers and representatives. Delivered over 40 landmark projects across the Middle East, expanding annual project wins by 150% (JOD 2M → JOD 8M) and improving win rates by 500%, significantly enhancing revenue and client

Appointed to represent the Royal Court on high-profile, confidential developments in Amman. Oversaw the full project lifecycle of elite, high-value assets with complex stakeholder environments. Directed the design, coordination, and delivery of the Four Seasons Hotel Tower (GFA: 48,920 m²) and a Royal Palace (GFA: 7,000 m²), ensuring exceptional quality standards aligned with royal expectations. Managed multidisciplinary teams, consultants, and contractors to maintain design integrity, cost control, and timely execution. Led high-level stakeholder engagement, contract negotiations, and design approvals, ensuring alignment with protocol and confidentiality standards.

Directed a $5.5 billion project portfolio across the GCC, overseeing large-scale, high-profile developments in Bahrain, Oman, Qatar, Saudi Arabia, and the UAE. Delivered executive oversight on master planning, stakeholder engagement, contract strategy, and full project execution for some of the region’s most iconic real estate and hospitality projects. Developed comprehensive project goals and strategic execution plans aligned with clients’ long-term vision and investment objectives. Oversaw the delivery of Salam Resort Bahrain (GFA: 160,000 m²) and key phases of Dubai Towers – Jeddah & Doha, working with top-tier global consultants and design houses. Managed over 85+ professional staff and 30+ international consultants and contractors, ensuring compliance with quality, budget, and schedule KPIs. Maintained alignment of project scope with evolving business strategies; regularly assessed and updated project plans to improve effectiveness and mitigate risks. Led the creation and continuous refinement of detailed Project Execution Plans—establishing clear delivery roadmaps across phases. Built and sustained high-trust relationships with senior stakeholders, investors, and external authorities across multiple jurisdictions. Directed recruitment, capability building, and leadership development for senior managers and project staff. Mentored cross-functional teams, resolved critical project issues, and ensured seamless collaboration across project delivery units.

Led the formation and management of a centralized organizational unit dedicated to overseeing the delivery of Sama Dubai’s GCC-wide project portfolio. Held strategic and operational responsibility for two of Sama Dubai’s flagship brands: Salam Resort and Dubai Towers, ensuring brand integrity across multiple high-value developments. Reengineered critical project management and decision-making frameworks to enhance organizational delivery capacity and improve execution efficiency across regions. Optimized project performance by implementing resource-sharing models across various developments, aligning teams, timelines, and technical expertise with overarching business goals. Directed delivery oversight for five major, high-profile projects: • Salam Resort Bahrain • Salam Resort Yiti (Oman) • Salam Resort Shinas (Oman) • Dubai Towers Doha (Qatar) • Dubai Towers Jeddah (Saudi Arabia)

Led the architectural division during a period of strategic restructuring, contributing to the firm's growth and positioning in high-profile national developments. Actively participated in the firm's steering committee to shape organizational structure, design workflows, and governance procedures. Directed the architectural design and coordination of major projects including: • IT Tower, Abdali District – 220m height, 120,000 m² GFA, concept by Norman Foster & Partners • Saraya Aqaba – A 1,800-acre mixed-use hospitality and tourism development • Khalda Design Center – 22,000 m² commercial complex Served as the local architect and design interface for international consultants, ensuring seamless adaptation of global concepts to local codes and construction practices. Reorganized the architectural department into a strategic business unit, streamlining workflows, design governance, and multi-disciplinary coordination. Played a key role in evaluating and establishing internal procedures for design development, quality assurance, and project monitoring.

Promoted from Technical Manager to Acting GM. Grew revenue 5x and scaled engineering team 7 → 25 professionals. Established a 75-person offshore design hub in Cairo, cutting costs & boosting efficiency. Delivered major healthcare, residential & commercial projects, including hospital expansions.

Seconded to lead engineering operations at El Seif Engineering Contracting, overseeing multidisciplinary project execution and technical coordination across major infrastructure and construction projects in Riyadh. Directed engineering teams to ensure compliance with design specifications, quality standards, and project timelines. Coordinated between client, consultants, and contractors to streamline communication and resolve technical challenges efficiently. Implemented engineering best practices that improved project delivery and optimized resource allocation. Supported bid preparation and technical proposal development for large-scale projects.

Led architectural design development and coordination for a diverse portfolio of projects, ensuring alignment with client requirements, local regulations, and international standards. Collaborated closely with multidisciplinary teams to deliver innovative and cost-effective design solutions. Played a key role in project documentation and client presentations.

Provided architectural design and consultancy services to private clients and small firms across Jordan and Saudi Arabia. Managed complete project cycles from conceptual design through construction documentation, ensuring tailored solutions that balanced aesthetics, functionality, and budget.