Ashmi Likhiya

• Developed a comprehensive digital marketing strategy for a local cars autoparts business. • Optimized ad spend and maximized brand recognition through targeted campaigns across multiple platforms. came up with flexible budget plan for two platforms facebook ads and google ads. • Conducted a 6-month performance analysis, achieving a 25% increase in brand visibility. • Boosted sales performance by 30% through detailed engagement metric analysis and campaign refinement.

• Conducted comprehensive market research to identify six industry sectors for Fluidized Bed Dryer technology applications. • Developed a tailored evaluation matrix that pinpointed five high-value client prospects, enhancing strategic outreach. • Collaborated in a remote team to deliver timely market insights, ensuring alignment with client objectives. • Demonstrated expertise in market analysis and technology integration, driving data-driven decision-making.

Involved in project titled as, "process modification in synthesis of fungicide (Propiconazole)". • Collaborated with lab head, experimenting peers and contributed to the ideas of how to make this process more viable. Performed four trials for initial step, five trial processes for intermediate and three trials for last step. • Gained deep knowledge about optimization, quality control, sustainability, economic viability etc.

I interned in laboratory operations, providing vital assistance in the preparation of a product with the codename CICP. • Collaborated closely with senior scientists, contributing to the synthesis process and ensuring precise measurements and adherence to safety protocols. • Gained valuable insights into experimental procedures, quality control, and documentation, fostering a hands-on understanding of chemical production in labs.

This was my first industrial internship exposure and i gained deeper knowledge about effluent treatment plant. I served as an intern in the optimization of parameters at an Effluent Treatment Plant. Actively participated in adjusting and fine-tuning operational parameters, contributing to improved plant efficiency and environmental performance.

•Participated in a general internship during my undergraduate Chemical Engineering studies, undertaken while colleges were online due to the COVID-19 pandemic. •Assisted in overseeing and managing various operational entries and administrative tasks. •Developed organizational skills and attention to detail by maintaining records and ensuring accuracy in documentation. •Gained exposure to workplace dynamics and industrial processes, enhancing my adaptability and professional skills during a period of limited academic engagement.

Operations management, managerial accounting, strategic management, supply chain management, marketing management, business practicum, new product development, leadership & skills, negotiations

Chemical engineering is a branch of engineering that applies principles of chemistry, physics, mathematics, biology, and economics to efficiently use, produce, design, transport, and transform energy and materials. The basic agenda is to develop processes and equipment for large-scale manufacturing, plan and test production methods, and oversee the operation of industrial plants. The discipline involves key subjects like mass transfer, energy transfer, thermodynamics, process equipment design, transport phenomena etc.