Ashley Rodriguez

Bringing the powerhouse of a full-time marketing leader – without the overhead. I specialize in transforming businesses by crafting and executing strategic marketing initiatives that are bold, creative, and data-driven. Whether your business needs a fresh perspective, a strategic roadmap, or someone to pull back the curtain on the data you've captured, I’m your go-to expert for aligning vision with results. Through detailed account and customer journey audits, I uncover hidden strengths and pinpoint areas of untapped potential to ensure every dollar works smarter, not harder. From optimizing sales funnels to crafting consumer journey maps, I design strategies that drive traffic, nurture leads, and boost conversions. I dismantle complexity and redirect strategies and systems into digestible insights, delivering actionable solutions via live walkthroughs, reports, and tailored recommendations. My expertise spans email marketing, SEO optimization, paid advertising, brand auditing, and market positioning. Every campaign I lead integrates seamlessly into a unified marketing vision, delivering maximum impact. I’m equally at home with brainstorming big, audacious ideas as I am diving into analytics to measure, refine, and amplify results. I’ve spearheaded campaigns that exceed KPIs longterm, making sense of both MoM and YoY trends in the industry. From driving revenue growth to optimizing sales funnels for double-digit conversion increases, I pride myself on delivering measurable outcomes that matter.

I served as a strategic lead for email and SMS marketing initiatives, supporting a diverse portfolio of clients in achieving measurable growth through advanced lifecycle marketing. My role blended data-driven strategy with creative execution, requiring coordination across multiple teams and platforms to deliver high-performing campaigns that aligned with client goals. Led the development and execution of advanced email and SMS marketing strategies, tailored to each client’s unique goals, customer journey, and brand voice. Acted as a trusted advisor, helping clients navigate the digital marketing landscape by identifying opportunities for improved engagement, retention, and conversion. Managed communication across design, copywriting, analytics, and account teams to ensure alignment on campaign deliverables, timelines, and brand standards. Executed high-impact campaigns across leading marketing platforms, including Klaviyo, Attentive, Iterable, MailChimp, and platforms alike, utilizing automation, segmentation, A/B testing, and performance tracking. Delivered detailed reports and insights on campaign performance, driving continuous improvement through data interpretation and strategic pivots. This role refined my ability to operate holistically with creativity, strategy, and technology to deliver results, maintain strong client relationships, and manage fast-paced workflows with precision.

Volunteering as a SCORE Business mentor with Marketing, Communications, and Webmaster Responsibilities.

Digital Marketing Manager assisting VP of Marketing with email marketing initiatives, concept to launch documentation for scientific measurement devices and technologies, and assisting in the coordination of trade show events for a manufacturing company. During my time with the company we noticed an increase in performance across channels and increased engagement online. Specific tasks included taking product photos, organizing our internal organization, editing spec sheets and documents, and contributing to our company brand guidelines handbook.

SaaS platform to compete against big names like Fiverr and UpWork. Designed marketing initiatives as a founding member of the Freelance US marketplace platform. Recruited over 200 initial members with 121 enrolled in our 12-month pilot study completed in 2021, and became a finalist for the $50,000 grant competition with David Meltzer. Duties include web development and design, tech software coordination for added efficiency, outreach initiatives, PR and media distribution, and creative design for presentations and user onboarding. Listed in several small business magazine platforms and contributing member of the US Chamber of Commerce.

Developed and demonstrated advanced leadership, decision-making, and operational management skills in high-pressure environments. Responsible for leading a small, high-performing team, ensuring mission readiness, and executing daily operations with precision and integrity. Accurate reporting to higher leadership channels, accountability reports, and inventory management. Directed and mentored a team of newly-enlisted personnel, facilitating a culture of accountability, discipline, and performance. Maintained full responsibility for my assigned roles, ensuring all operational duties were met with accuracy, timeliness, and alignment with strategic objectives. Proven ability to perform and lead under extreme stress, uncertainty, and complex logistical challenges. Training and experience in Military Ethics and Values-Based Decision Making, guiding teams with integrity and clear moral standards. Completed advanced training in Enhanced Job Skills Learning, covering technical systems, communication, and operational excellence. This experience shaped my ability to adapt quickly, remain solutions-oriented in difficult circumstances, and lead others with a grounded, mission-first mentality. I bring discipline, commitment, and a strategic mindset to any team or organization I join.

Contracted marketing professional in social media management, campaign development, web design, brand awareness, photography and video, and overall brand management. Responsible for tailoring copy to brand tone and guidelines. Developed skills in SEO optimization across various channels, sourcing relevant blog content to curate articles, and PR / Media distribution.