Asad Hayat

Chief Operating Officer (COO) @ DXB360 MARKETING

About

I craft bold ideas into unforgettable brands. With a passion for creativity, strategy, and high-impact storytelling, I help businesses shine with clarity, depth, and distinction.

Country

United Arab Emirates

City

Dubai

Industry

Marketing & Advertising

Skill

Bilingual/Trilingual Communication (English, Urdu/Hindi), Time Management under Tight Deadlines, Leadership & Team Coordination, Multicultural Communication (Emirati, Arab, South Asian audiences), Expo & Trade Show Management, Experiential Marketing (AR/VR/Projection Mapping), Sponsorship Acquisition & Partnership Building, Budgeting & Vendor Management, Event Planning & On-Ground Activation (Government & Corporate), Influencer Marketing & Partnerships, Reputation Management & Crisis Communication, Media Relations (UAE-based publications, influencers, bloggers), Media Planning & Buying (TV, Print, OOH, Digital), Copywriting & Visual Communication, Branding & Rebranding Strategy, Creative Briefing & Ad Conceptualization, Ad Campaign Planning (360°: TV, OOH, Digital, Radio), Marketing Strategy & Funnel Development, Digital Media Buying & Programmatic Advertising, Marketing Analytics & ROI Tracking

Experience

Chief Operating Officer (COO)

DXB360 MARKETING

2022-1 - Present · 4 yrs 9 mos

Dubai, United Arab Emirates

• Executed high-impact marketing campaigns across diverse markets, including UAE, KSA, and Pakistan. • Managed Google & Meta Ads with performance optimization across regional and international clients. • Created localized content with support from native speakers to ensure cultural and linguistic accuracy. • Partnered with influencers and digital creators to amplify reach and brand visibility. • Conducted in-depth market and competitor research to inform strategic campaign planning. • Led product launches, activations, and event marketing across malls, exhibitions, and lifestyle venues. • Boosted brand presence through geo-targeted social media strategies and trend-driven content. • Delivered actionable marketing insights, campaign analytics, and performance reports to clients. • Designed marketing collateral for both digital and outdoor media in premium locations. • Managed CRM pipelines, lead generation, and follow-ups to convert interest into sales.