Arthur Alves

New businesses strategy, now markets strategy New brands Collabs Brand Stretch strategy CVC strategy

Estratégia de Longo Prazo Estratégia de Diversificação e expansão Estratégia de Internacionalização Modelagem de novos negócios Modelagem financeira Análise financeira avançada e equity research

Insper Angels is an angel investment network formed by alumni from the Insper, a prestigious business school in São Paulo. For our members, we offer investment opportunities, networking and knowledge related to the early-stage investing and tech ecosystem. For startups approved in our screening process, we offer the opportunity to pitch a very qualified group of angel investors. At Insper Angels, we look for companies that are less than 3yrs old, with some revenue and clients and scalable business models. Companies applying to Insper Angels must either have founding member alumni or have been referred by our network members. To apply, please visit the Insper Angels webpage at www.insperangels.com.br under the Insper Angels tab.

Gerdau Next is the investment arm of Gerdau (NYSE: GGB) executing private equity and venture capital investments in energy generation (solar & wind), circular economy technologies, logistics, and construction tech on platform and asset levels. https://www2.gerdau.com.br/gerdaunext/ Corporate Venture Capital Fund Open Innovation Venture Creation/Builder and Business modeling Strategic Planning

ACE Cortex CVC is a venture capital firm that partners with leading corporations to establish and manage their corporate venture capital platforms. Led more than 15 Corporate Venture Capital projects; Directly led several investments and acquisitions made by large Corporations in startups; Structured ACE's Corporate Venture Capital products and strategy.

Corporate venture capital and innovation manager.

Large national company in the Security segment

Held a strategic leadership position, weekly and monthly follow-ups between boards and managers; Developed corporate governance and quality management structures, such as board of directors, customer relationship, contracts management, and new systems; Promoted structural and cultural changes; also implemented management and controlling tools; Delivered volume and value sales of new contracts quarterly; led the expansion of services to other cities; Improved communications between company and customers; modernized the company’s brand and implemented social media, extranet, website, and e-commerce platforms and improved awareness; Changed the product and services mixes; minimized costs and maximized sales teams’ expertise; Managed the accounting and financial structures strategically; Motivated and retained talents.

Joined the P&G Paraná Sales team as a Sales Supervisor for Indirect customers. First, helped the Paraná's distributor. After that, moved his assignment to work with all Paraná's North and West wholesalers. Major activities: - Deliver gross margin and volume objectives monthly. - Deliver P&G's mix and activations objectives for the region. - Execute P&G's Plans and accelerate wholesalers sell out. - Managed P&G's trade marketing funds. - Good relationship with customers

Joined P&G as intern to work on the Beauty Care Trade Marketing as Hair Color Category Market Strategy and Planning. Major activities: - Full development of reports, tracking and presentations to the brand managers / directors. - Managed samples sending to Sales teams and Global P&G - Coordinate Wella's store checks - Created a go to market plan to Wella Pro Series Styling, aligning price strategy, shelf sharing and selling plan. - Developed Wella's Persuasive Selling presentations. Organization Activities: - Founder of Sales Interns Committee (P&G's Brasil first one department committee) - Led and helped to attract Insper’s students candidates to P&G recruitment processes.

Discovering, developing, managing, and marketing products as a business.