Armelle Valentin

Communications: • Contribute to implement the internal communications strategy • Develop and deploy corporate internal campaigns across several channels • Measure the effectiveness of communications activities and events through surveys Event organization: • Project manage events design and organization for both physical and digital events Project management & content creation: • Conceive and create communication material for events and editorial content

Sales & Organization: • Answer call for tenders and establish detailed budgets for our clients • Coordinate and be the interface between the client and our operational teams in the hotels and Disney parks • Conceive, implement and conduct the logistics of projects and events • Respect the deadlines, plan and control the progress on the projects • Verify the clients feedback and satisfaction surveys Budget: • Drive the margins and manage the production costs • Carry out a precise and regular reporting to the management on the achievement of the business goals • Create a weekly follow up meeting on the progress of the projects • Put together a pricing and upsell strategy of our products according to the strategic focus defined by the management Marketing: • Optimize our product mix by bringing new ideas, innovation and creativity • Draft and update the sales tools and internal sales documents • Assist in the training and coaching of junior staff

Business development: • Source and identify the best business partners and service providers (+50% new providers per year) • Negotiate the commercial agreements with the clients and suppliers • Accompany and supervise the groups on site during the events Marketing: • Design and develop new products Optimization: • Initiate and establish internal processes to optimize the work time and improve administrative efficiency

Marketing and Press Relations for the New York Film Festival 2008 (46th Edition of the Festival) - Developed and executed integrated marketing campaign (mail, email and telemarketing) - Managed and updated marketing database for FSLC events and promotions - Acted as press liaison and handled hospitality for press screenings with journalists (New York Times, Variety online…) - Collected and organized press clippings and related articles for Marketing Department archive

Ready-to-wear French fashion brand created in 1997, with stores in 29 countries – 800 employees - Management and development of an intranet photo gallery to harmonize the company’s brand image worldwide (30+ stores) - Main contact for the stores managers regarding the major updates in the Merchandising strategy - Design and creation of a corporate “employee welcome guide” and a merchandising “look book” for the stores’ staff. Update of the look book every season - Elaborated store window computer simulations for final approval by the management team before their inception in stores

Assistant to the Press Relations Manager in the headquarters office - Writing of Press releases and acted as liaison with journalists nationwide to promote our upcoming programs - Participated in writing the annual “activity report” of the company (writing and proofreading of articles)

Junior Strategic Planner in the Hong Kong office - Researched consumer insights and performed market analysis for various target consumers for clients - Assisted on the shooting and post-production of TV commercials