Arijit Ray

• Developed and executed comprehensive Go-To-Market (GTM) content strategies and dynamic, interactive, visual content initiatives. • Leveraging Generative AI tools to enhance content creation and writing processes, ensuring high-quality and engaging outputs. • Utilizing AI for SEO, SMO, and content optimization, significantly boosting brand visibility and driving increased web and social traffic. • Increased inbound leads leading to higher sales pipeline, and enhanced brand recall. • Conceptualized a hyper-personalized virtual product and solution experience center for clients on Web & Mobile. • Streamlining processes and operational efficiency for content management. • Enhancing brand visibility and recall through innovative content strategies. • Equipping sales teams with effective Go-To-Market content, improving their efficiency and effectiveness.

• Orchestrated successful social media campaigns, achieving 4X organic growth in LinkedIn followers and 50X on Instagram. • Boosted social media engagement to a peer-leading 9% on LinkedIn and 18% on Instagram. • Led global branding, corporate and digital marketing, and ABM initiatives, significantly enhancing program effectiveness through competitive analysis and persona research. • Improved marketing operational efficiency by 40%. • Led a team of 16, directly contributing to 4X brand value growth and indirectly to 2.5X revenue growth over 4 years. • Revitalized the company’s brand image, resulting in a 55% improvement in both aided and unaided brand recall. • Conducted bi-yearly brand surveys with leading analyst firms, key customers, prospective customers, journalists, and media personalities to improve brand recall and ensure continued resonance of product, solution, and service offerings. • Received prestigious industry recognition, including four PR World Awards and three Golden Bridge Awards. • Led marketing & communication initiatives for two large company acquisitions worth $200 million, enhancing the global visibility of the new and distinguished DxP Services brand. • Conducted bi-yearly customer surveys to measure brand resonance and their understanding of our continuously improving solution and product portfolio. Achieved industry-best NPS of 75%. • Led Marketing Operations, Budgeting, Vendor Relations, and Audits. Streamlined processes to improve vendor satisfaction and timely payments, ensuring 100% compliance with audit requirements. Optimized and improved utilization of allocated marketing budget showing 10-15% savings YoY.

• Optimized keywords, achieving Google Page 1 ranking for 6 keywords and an SEO score of 95. Increased inbound traffic by 50%. • Analyzed user data in real-time for targeted marketing through dynamic hyper-personalized content. • Increased social media engagement on LinkedIn by 38% and Instagram by 43%. • Led and mentored a high-performance digital marketing team, driving successful paid advertising and influencer marketing campaigns. • Launched a redesigned, dynamic, interactive website, increasing page visits by 300%. • Conducted online webinars, fireside chats, and thought leadership sessions with industry-leading analysts, achieving 75% attendance rates and resulting in 2X deal conversions and 50% better ROI. • Improved ORM score on Glassdoor and Ambition Box to a peer-best 3.9 within 6 months, resulting in better candidate portfolios and quicker hiring. • Enhanced brand visibility, awareness, and recall, leading to increased customer loyalty and brand recall. • Created and maintained a library of client advocacy videos for peer marketing campaigns, resulting in higher deal conversions and win rates. • Improved aided and unaided brand recall by 24%. • Implemented impactful Account-Based Marketing (ABM) strategies, boosting deal conversion and win rates through memorable customer experiences. • Strategized and executed conversion rate optimization, reducing ad costs and maximizing ROI.

• Oversaw branding & promotion, competitor benchmarking, digital & social media marketing, corporate research, and business development. • Contributed to a 2X increase in brand valuation. • Led & mentored a high-performance marketing team of 22, resulting in a 23% increase in revenue contribution and growth. • Streamlined and increased the lead generation team’s output by 50%, resulting in better SQL and lead conversion rates. • Drove a 150% increase in web traffic through targeted digital marketing and online advertising strategies. • Expanded the company’s social media presence, achieving a 600% increase in relevant followers. • Enhanced the website’s SEO performance, resulting in a 3X improvement in search rankings. • Ranked 10 keywords on Google Page 1, significantly increasing inbound leads and inquiries, resulting in higher conversions and business. • Earned the Gold Award for Performance Marketing at the PR World Global Awards 2019.

• Built a high-performance demand generation and lead generation team. • Led a team of 20+ individuals, contributing to 10-15% of company revenue through various marketing strategies. • Improved brand visibility by 38% through social media campaigns, onsite cocktail events and partner networking events. • Increased SQL rates by 67% with effective email marketing, social media campaigns and branding. • Reduced lead-to-conversion time by 15% through account mining and research-based prospecting. • Boosted online event attendance by 30% through effective use of peer and affiliate marketing techniques. • Optimized marketing spends and budget by 8% YoY.

Successfully managed and executed multi-million-dollar applications and BPO bids. Acted as PMO and SPOC for organization-wide sales and solution collateral management, and implemented an automated proposal creation methodology. Promoted due to exceptional performance and contributions to business development.

Generated qualified B2B sales opportunities through strategic email campaigns, cold calling, and networking. Successfully secured significant business deals with major global companies, including the world’s largest Global Distribution System (GDS), America’s largest Hospitality Groups, and leading Healthcare and Pharmaceutical companies. Recognized as ‘Employee of the Quarter’ for outstanding contributions to business development and growth.

Managed an inbound international customer support center with 150 FTEs, focusing on customer satisfaction, retention, and upselling/cross-selling. Developed reporting structures for attendance, breaks, performance, training needs, and CSAT. Ensured daily performance reporting to HQ and monitored call management systems.

Managed a team of Business Development Executives and Research Specialists, driving demand generation and research campaigns. Generated qualified B2B sales opportunities through cold calling, email campaigns, and webinars. Utilized online research tools for competitive sales intelligence. Focused on team management, sales target achievement, and client satisfaction. Facilitated meetings between prospects and clients, ensuring smooth lead handover.

Generated qualified B2B sales opportunities through cold calling, email campaigns, and webinars. Utilized online research tools to profile companies and gather competitive sales intelligence. Focused on the US region, understanding prospect requirements, and assisting clients in closing deals. Worked in a target-driven environment, ensuring SLAs were met. As the first employee in India, built the company’s infrastructure, policies, and regulations from the ground up.

Handled L2 and escalation queries, ensuring quick resolution and high customer satisfaction. Trained and qualified new agents, monitored emails and calls, and rated agent performance. Supervised shifts, assisted agents, and maintained top-quality standards. Created and executed training calendars.

Provided exceptional technical support for laptops, desktops, and accessories, ensuring high customer satisfaction. Assisted customers with troubleshooting, order placement, tracking, and cancellations. Escalated unresolved issues to supervisors. Utilized tools like Avaya CMS, Digital River, and RightNow CRM.

I focused on Business, Management, Marketing, and Related Support Services. This education equipped me with the skills to drive business growth and improve brand visibility. I learned strategic marketing, effective management practices, and customer relationship management, which I now apply to create impactful marketing campaigns, optimize business operations, and enhance customer satisfaction, ultimately leading to sustained business success.