Archana Dubey

BFSI Media & Content Agency | Complex Finance. Simply Told. Anicca works with BFSI brands to turn complex financial products into stories people actually understand. From brand narrative to campaign writing to founder story, we find the one true thing a consumer needs to hear, and say it clearly. www.aniccastory.com

• Launched the HERO NARI SHAKTI program, empowering women through homeownership, contributing to community upliftment and brand equity. • Led the Branch Transformation Squad to successfully turnaround non-performing branches, expanding the branch network from 60 to 108. • Implemented 30+ local policies, ensuring full compliance with regulatory standards and integration of best practices. • Championed risk management protocols, leading to a significant reduction in FST bounces and improved loan performance. • Drove brand-building strategies, including social media campaigns, corporate brand AV, and customer testimonials, boosting brand visibility. • Crafted board and strategy meet decks, aligning business growth with strategic objectives and fostering stakeholder confidence. • Optimized operational workflows through process excellence frameworks, enhancing productivity and efficiency.

• Hired to lead the launch of the Avios co-brands, focusing on strategic marketing and partnership development. • Developed and executed initiatives to drive profitability and market presence. • Role was short-lived due to personal reasons but made significant contributions in the brief period.

• Drove top-line and bottom-line growth across the retail debit cards business, ensuring sustainable profitability. • Led Citi Bank transition discussions for the Retail Debit business, developing a comprehensive product strategy and operational roadmap. • Strategized business rebound post-COVID-19 by designing cost-reduction initiatives, achieving frugal yet sustainable growth. • Remodeled revenue drivers by shifting from a transaction margin-dependent structure to a Fee-Focused Model, securing stable, recurring revenue lines. • Spearheaded network engagements during the M&A embargo, restructuring product sourcing and optimizing net margin for the business. • Managed the retail debit card segment, leading a team of product managers to deliver best-in-class products for salary, savings, and digital segments, as well as the bank's Upsell Product Suite. • Conceptualized and Implemented the revamp of an Online Rewards program, the bank's highest sourced upsell product, enhancing customer value and boosting P&L profitability.

• Managed a lending portfolio exceeding ₹500 Cr, providing clients with customized financial solutions that enhanced their financial standing. • Developed and executed sales strategies for key clients, including credit facilities, bill discounting, and deposits, resulting in sustained revenue growth. • Served as the primary contact between the bank and clients, leveraging marketing resources to drive account retention and expansion. • Amongst top AMs in India for bagging a zonal contest for contribution in Q3 FY 19-20 & Felicitated for my contributions in April-May FY 20-21.

• Conceptualized and presented an investor pitch that successfully attracted funding, enhancing the company’s financial position by X%. • Conducted market research to align the company’s offerings with investor expectations, securing successful funding rounds. • Formulated a Go-To-Market Strategy, identifying potential targets and crafting effective pitches for investor engagement.

Exchange Student