Aravind Arumugam

Regional Field Marketing Manager @ Pidilite Industries Limited

About

I am a marketing and business development professional with experience in emerging markets. Currently, I serve as a Regional Market Development Manager at Pidilite Industries Limited, where I lead field marketing across South India. My role involves managing multiple stakeholders—distributors, key dealers, influencers, and sales teams—while building categories, strengthening brand presence, and expanding markets in diverse geographies. Throughout my career, I have been recognized with prestigious accolades including the Founder’s Memorial Award, MD’s Circle of Excellence, and multiple Spirit of Pidilite Awards, reflecting my ability to drive impact through customer-centric growth and team leadership. Beyond corporate roles, I bring entrepreneurial experience from co-founding and scaling ventures in retail and food services, along with a strong foundation in intellectual property from my early career as an IP professional. My MBA from IIM Lucknow further enriched my strategic and leadership capabilities, complemented by my experience in running a campus venture serving a large alumni and student community. As a person, I am curious, energetic, and collaborative, with a passion for learning, experimenting, and solving real-world business challenges. I thrive in environments that demand strategic thinking, cross-functional execution, and market-building expertise, and I am always open to opportunities that create meaningful impact.

Country

India

City

Bengaluru

Industry

Consumer Goods

Skill

Key Performance Indicators, Retail Category Management, Analytical Skills, Complex Sales, Forecasting, Sales, Problem Solving, Consumer Behavior, Sales Operations, Sales Management, Business Development, Customer Insight, Business Planning, Market Analysis, Intellectual Property, Patent Analysis, Freedom to Operate (FTO), Patent Law, Electrical Engineering, Competitive Intelligence

Experience

Regional Field Marketing Manager

Pidilite Industries Limited

2025-3 - Present · 1 yr 7 mos

Chennai, Tamil Nadu, India

Leading field marketing for Pidilite's consumer product range across small towns in five states namely Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and Odisha. Focused on strengthening brand presence, executing impactful campaigns, and identifying growth opportunities through user/ consumer engagement and market insights.

Area Sales Manager

Pidilite Industries Limited

2023-1 - 2025-3 · 2 yrs 3 mos

Bengaluru, Karnataka, India

Awarded "Overall Best Cluster" for exceptional sales & sales operations performance in FY23 & FY24 Won "Spirit of Pidilte - Brand Protection" award (All India Level) for reporting & removing spurious/duplicate products from Karnataka market in H1 FY24

Management Trainee

Pidilite Industries Limited

2022-6 - 2022-12 · 7 mos

Mumbai, Maharashtra, India

Undergone sales & marketing field trainee stint across sub-urban & rural towns in Tamil Nadu. Understood the needs of field employees & devised curated marketing content in regional language & also simplified scheme workout to present to dealers.

Chief Partner & CEO

The IIM L Store

2021-3 - 2022-3 · 1 yr 1 mo

Lucknow, Uttar Pradesh, India

Summer Intern - Marketing

Pidilite Industries Limited

2021-4 - 2021-6 · 3 mos

Mumbai, Maharashtra, India

Delivered MVPs for a new 'Pidilite videos' platform (videos.pidilite.com) and chatbot that enable seamless access to hundreds of product & user AVs. The video platform has been designed with exclusivity for Pidilite employees, distributors, dealers, users and home owners. I closely worked with internal sales, marketing & tech teams and also with IT vendors of Pidilite for the development of the platform. I was offered a PPO for the work done during the internship.

Intellectual Property Analyst

Honeywell

2017-9 - 2020-7 · 2 yrs 11 mos

Bangalore, India

I primarily aided in creation and protection of IP assets of Honeywell Aerospace business group. I often collaborated with cross-functional IP teams of other Honeywell business groups as well. I have hands-on experience in patent analytics involving freedom to market (clearance) searches, invalidity studies, defensive publication drafting, competitor patent monitoring, patent landscapes, key intelligence topic & white space researches and patent enforcement projects. I have a basic knowledge on claim and patent drafting projects.

Intern - Intellectual Property Analytics

Honeywell

2017-1 - 2017-7 · 7 mos

Bangalore, India

I was trained under Intellectual Property (IP) Analytics team and gained invaluable exposure to the IPR world. I involved in patentability assessment and novelty searches for Honeywell innovations. I learnt basics of IP Projects like freedom to market, patent watch, invalidity searches, and patent landscapes. I worked on emerging Aerospace technologies and Home & building technologies. I was offered PPO for the internship performance and the work done.