Anya Witmer

• Maintaining a holistic approach across social media platforms to improve SEO. Generating all new blogs and webpages using keyword optimization. Updating older pages and blogs to maintain a consistent tone throughout all content and copywriting. • Monitoring and analyzing KPI’s using Google Search Console, Google Analytics, Bing Insights, and Jetpack to identify areas needing improvement. • Created all print and digital advertising materials while establishing brand standards.

Aided product developers in designing ornaments for their 2023 collection, Cranberry Pearl.

• Creating page concepts & website refreshes using an established design/UI system in XD & Figma while collaborating with developers in WordPress plugins Advanced Custom Fields, Divi, and WP Bakery. Updating pages and content as needed. • Curating print and digital campaigns including various deliverables such as publications, postcards, brochures, ads, emails, logos, trade show materials, & organic/paid social media. • Collaborating within a team consisting of designers, project managers, content creators, SEO specialists and social media specialists. Assisting in photography/video shoots to provide artistic direction and lighting consults in addition to post-photo editing/manipulation.

• Updated WordPress websites for 25-30 local clients using WooCommerce and Elementor. • Designed print and digital ad campaigns for various publications and social media outlets. Managing Facebook, GMB, and MailChimp for clients. Communicated effectively with clients. • Assisted and shot high-end studio product photography in addition to set up, staging, clean up, and photo editing/manipulation. Rapid troubleshooting of lighting & equipment issues. Additional design work included logos & branding, sell sheets, newsletters, catalogs, etc.

Print & Digital Design of a marketing campaign for a local small business.