Muhammad  Anwar

Muhammad Anwar

Digital Marketing Specialist (Paid Ads) @ Supra BPO

About

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐜𝐨𝐧𝐯𝐞𝐫𝐭. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐜𝐨𝐦𝐞 𝐢𝐧. I help brands grow using two powerful engines: 𝐏𝐚𝐢𝐝 𝐀𝐝𝐬 𝐟𝐨𝐫 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 + 𝐒𝐄𝐎 𝐟𝐨𝐫 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐝𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞. With 4+ years of hands-on experience running 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬, 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎, 𝐚𝐧𝐝 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎, I build predictable, performance-driven systems that generate leads, sales, and visibility across multiple industries especially 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞, 𝐫𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐡𝐨𝐦𝐞 𝐟𝐮𝐫𝐧𝐢𝐬𝐡𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐊. 𝐌𝐲 𝐩𝐡𝐢𝐥𝐨𝐬𝐨𝐩𝐡𝐲 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: Target the right audience. Craft the right message. Rank for the right keywords. Test, optimize, scale repeatedly. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐞𝐥𝐢𝐯𝐞𝐫: Full-funnel Meta Ads (cold → warm → retargeting) Google Search + Performance Max campaigns On-page SEO (keyword mapping, content optimization, technical improvements) Local SEO (GMB optimization, map pack rankings) Conversion tracking, event setup, and pixel configuration Ad creative strategy (hooks, visuals, message testing) Lead-generation funnels for high-ticket niches Weekly reporting + actionable optimization insights 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐅𝐨𝐜𝐮𝐬 & 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞: High-quality lead generation funnels with optimized CPL and stronger appointment conversions 𝐑𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭𝐬: Scalable paid ads for daily orders, improved sales, and consistent ROAS 𝐔𝐊 𝐁𝐞𝐝𝐬 𝐁𝐫𝐚𝐧𝐝𝐬: Product-focused ad campaigns designed to increase clicks, conversions, and local search visibility By combining performance marketing and SEO, I help businesses achieve 𝐟𝐚𝐬𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 & 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 without guesswork. 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐚𝐝𝐬 𝐨𝐫 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐒𝐄𝐎 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲? I bring the strategy, systems, and execution to make it happen.

Country

Pakistan

City

Islāmābād

Industry

Construction

Skill

Meta Ads, Google Ads, Performance Marketing, A/B Testing, Campaign Structuring, On-Page SEO, Local SEO, Keyword Research, Content Optimization, Google Business Profile Optimization, Competitive Analysis, Google Analytics, Meta Pixel, Ad Creative Strategy, Canva, SEMrush / Ahrefs (basic level), GMB Insights

Experience

Supra BPO

Digital Marketing Specialist (Paid Ads)

Supra BPO

LinkedIn
2023-8 - Present · 3 yrs 2 mos

1. Built and optimized Meta Ads campaigns for multiple service brands under Supra BPO 2. Managed monthly budgets across cold, warm, and retargeting funnels 3. Improved lead quality by restructuring audience segments and eliminating low-intent traffic 4. Developed ad creatives, copy variations, and testing plans to increase CTR 5. Set up conversion tracking and reporting dashboards for weekly performance audits

Red Flag Burgers

Digital Marketing Specialist

Red Flag Burgers

2024-10 - 2025-7 · 10 mos

1. Ran full-funnel Meta Ads for a fast-growing burger brand 2. Built campaigns that consistently drove daily sales, repeat orders, and delivery conversions 3. Reduced cost per purchase by optimizing creatives, hooks, and interest layers 4. Implemented retargeting to convert warm viewers into paying customers 5. Managed ad account structure, budget scaling, and creative rotation

Mumtaz City

Sr. Investment Advisor (Real Estate Funnels)

Mumtaz City

LinkedIn
2023-2 - 2024-5 · 1 yr 4 mos

Islāmābād, Pakistan

1. Ran real estate lead funnels using targeted ad strategies and on-ground sales systems 2. Generated qualified property leads through optimized audience research 3. Converted high-intent prospects using structured follow-up and CRM workflows 4. Closed 7-8 figure property sales requiring strong lead management and negotiation

M-Dot Marketing

Sales Manager (Lead Generation)

M-Dot Marketing

2021-11 - 2023-1 · 1 yr 3 mos

Islāmābād, Pakistan

1. Managed inbound real estate leads generated from digital campaigns 2. Improved lead conversion through funnel optimization and qualification processes 3. Oversaw team performance, call scripts, and client follow-ups

AHM Real Estate & Marketing

Sales Specialist

AHM Real Estate & Marketing

2021-2 - 2021-10 · 9 mos

Islāmābād, Pakistan

1. Closed residential/commercial deals using digital-driven lead systems 2. Handled client meetings, property presentations, and negotiations

Property Stock

Sales Executive

Property Stock

2020-7 - 2021-2 · 8 mos

Islāmābād, Pakistan

1. Converted digital leads into property buyers through structured follow-ups and pitching 2. Coordinated visits, documentation, and deal closures

MIIM Islamabad

Office Administrator

MIIM Islamabad

2019-7 - 2020-6 · 1 yr

Islāmābād, Pakistan

MIIM Islamabad

Office Administrative Assistant

MIIM Islamabad

2019-1 - 2019-6 · 6 mos

Islāmābād, Pakistan

MIIM Islamabad

Receptionist

MIIM Islamabad

2018-3 - 2018-12 · 10 mos

Islāmābād, Pakistan

MI-Communications

Customer Service Representative

MI-Communications

LinkedIn
2014-7 - 2017-12 · 3 yrs 6 mos

Islāmābād, Pakistan

Education

ILM College

ILM College

LinkedIn
2012-8 - 2014-7 · 2 yrs

Muhammad Anwar's Contact Information

Email

******@***.com

Phone

(**) *** ****

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