Anushka Gupta
Marketing Executive @ BIBA Fashion Ltd
About
I’m a fashion business professional with experience across brand communication, digital commerce, and creative strategy now building expertise at the intersection of technology, sustainability, and product innovation.Having worked with leading fashion brands like BIBA, AMPM, and Jaipur Rugs, I’ve managed influencer campaigns, digital growth initiatives, and cross-functional collaborations that improved engagement and conversions.My goal is to contribute to impactful, tech driven, and future ready fashion systems whether that means developing sustainable solutions, optimizing product lifecycles, or enhancing digital customer experiences.
India
Delhi
Apparel & Fashion
Product Management, Influencer Marketing, Social Media Marketing, Public Relations, Strategy, Media Relations, Management, Sketching, Adobe Illustrator, Adobe InDesign, Marketing, Communication, Fashion Illustration, Sales, Fashion Design
Experience
Marketing Executive
BIBA Fashion Ltd
Gurugram, Haryana, India
Management Trainee
BIBA Fashion Ltd
Gurugram, Haryana, India
Public Relations Intern
AMPM
Noida, Uttar Pradesh, India
Marketing Intern
Jaipur Rugs
Jaipur, Rajasthan, India
Fashion Designer
Label Kanupriya
Jaipur, Rajasthan, India
In my role, I support the entire production design process, starting from conducting initial market research to create compelling designs that resonate with the target audience. I also manage the social media presence of the brand, curating engaging content and implementing strategies to increase brand visibility and attract new customers. Additionally, I actively participate in marketing initiatives, both online and offline, to promote the brand and its products. Moreover, I have a understanding of the fundamentals of retail merchandise, such as product placement, inventory management, and customer buying behaviour.Through my diverse responsibilities, I contribute to the growth and success of the brand by combining creativity, strategic thinking, and a deep understanding of the retail industry.
Education
Pearl Academy
ARCH College of Design & Business
Fashion/Apparel Design
Anushka Gupta's Contact Information
Phone
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