Anusha Batra

ZET is an app-based marketplace for selling financial products through an agent-led network. It also runs a B2C app that helps users build better credit scores through tools and financial education. 1. Crafted CVP and repositioned SBM ZET Credit Card as the “fastest way to build a 750+ credit score”; led RuPay UPI rebrand and integrated campaigns, resulting in a 43% MoM spike in disbursals. 2. Grew ZET’s social presence organically — scaled LinkedIn from 8K → 70K+ and Instagram from 0 → 14K+, driving a 50% increase in engagement through storytelling and employer branding. 3. Awarded MVP (Aug 2024) and promoted to Manager for leading cross-functional brand initiatives, scaling team capability, and driving growth through insight-led communication.

1. Led ZET’s brand transformation from OneCode — owned messaging strategy, collaborated with Sequoia Capital’s PR team, and executed rebranding across 30+ touchpoints including app, CRM, Play Store, and investor decks. 2. Built and managed a 10-member creative team across content, design, and video; scaled output, set OKRs, mentored mid-level talent, and set up creative ops using Trello, Notion & Jira. 3. Launched GTM campaigns for features like ZET Store, Loyalty Program & Refer & Earn; improved CRM performance with A/B testing

Relevel was Unacademy’s placement and skilling platform that assessed job readiness through role-specific tests and connected top scorers directly to employers. 1. Built and led a 5-member content team to drive CRM, email, and branding efforts for Relevel’s upskilling and placement vertical. 2. Created a structured content framework- Shock & Awe, Human Interest, Humor, and Information- to improve engagement across the funnel. 3. Collaborated with Retention Marketing and Inside Sales teams to refine messaging, enabling better quality leads and conversion outcomes. 4. Led brand campaigns like Humans of Relevel and 32-city OOH rollout, contributing to acquisition of 3.5L+ users.

1. Set up Relevel’s content marketing from scratch, first writer hired to build and scale funnel-specific communication. 2. Focused on test sign-ups and course enrollments through targeted email, WhatsApp, and push campaigns. 3. Revamped CRM strategy with A/B-tested campaigns, achieving 25% open rates and doubling conversions. 4. Promoted within 5 months for building the foundation of Relevel’s performance-led content function.

An edtech startup offering liberal studies and 21st-century skills courses to STEM colleges in partnership with Tier 2 and 3 universities. 1. Promoted to Community Manager within 4 months for taking initiative on brand and learner engagement across content, podcasts, and social media. 2. Led Dalham Talks, a podcast series featuring industry leaders like CHROs and media heads, showcasing real-world relevance of skills we were teaching. 3. Created a 50+ article blog repository simplifying Liberal Studies for students—covering topics like sociological imagination, Tesla’s anthropologists, and Sociology at Tinder—doubling website traffic. 4. Ran the Brightside campaign on Instagram—highlighting lesser-known facts about Indian states—leading to a 3x growth in followers and improved student engagement. 5. Supported outreach workshops with KSDA (Karnataka Skill Development Authority) to promote Liberal Studies in STEM campuses.

1. Supported curriculum development for Dalham’s micro-learning program by onboarding faculty and reviewing content across Liberal Studies and Applied Humanities. 2. Worked on aligning course structure and delivery with NEP 2020 objectives—ensuring relevance of modules like Design Thinking and Leadership Skills for STEM students. 3. Initiated early ideas for learner engagement, including blogs, podcasts, and social content—laying the groundwork for Dalham’s digital communication strategy.

Creative & Content development.

1. Published research on how sports and play drive social development and behaviour change in underprivileged communities. 2. Analyzed NGO-led programs (Magic Bus, Right to Play) & developed scalable frameworks linking sports with civic outcomes. 3. Collaborated with practitioners and policymakers to translate research into community-level engagement strategies

Wrote magazine pieces on environment, technology, demonetisation, sports and Indian women.

Wrote and published articles on contemporary social issues like Temple Entry for Women at Sabarimala, JNU 'anti-national' Imbroglio, Child Labour, Big Fat Indian Weddings, Ki & Ka- Is a gendered role reversal of marriage possible?

Published research thesis on “Sports for Development & Peace: A Sociological Analysis”