Anupa Notani Naik

Responsible for P&L, business operations, financial planning, people management; working with Board & MMI (FDI partner, SA) as KMP. P&L responsibilities, driving strategic decisions to optimize performance and profitability.

Part of the GWI Digital Wellness initiative committee that brings together thought leaders from wellness, healthcare, technology, government, and education to serve as a think tank evaluating research and advocating for policy and education on digital health products.

Advisor | Board Member - Health-tech/ Insur-tech/ Fit-tech/ Fem-tech | Product | Growth | Global - Currently advising on Product, Growth & Go-To-market. Consulting on Market & Competitor landscape, Business Plans, Enabling Fund Raise, Building Enterprise Value Proposition for India & Global markets.

Health-tech Start-up | Product | Technology & Information Security | Sales | Operations | Customer Experience | M&A | Communication | Investor Relations | India | APAC - Vivant, a global brand of Symple Wellness, a Singapore based healthtech company. - Set up commercially viable entity, team of 60 employees across functions & geographies (India/ APAC) - Developed & launched 14 tech-enabled products with network touch points of >6500, Enterprise Sales - 850,000 active users on portal with 40% of return users - Successfully completed an M&A transaction & smoothly integrated the two companies.

Health & Wellness Consulting | Key Account Management | P&L | Health Risk Management | Business Development | Thought Leadership - Pivoted support function business to a revenue generating business, retained 46 key accounts & led pursuits to help acquire marquee clients - Improved health of 2 million corporate employees globally, demonstrating ROI of 1:2.2 - Built a robust risk compliance framework & practices in a highly regulated industry. - Integrated health insurance & health management model viz BenefitMe portal & app - Part of the MMB Global H&W working group. Task force formed to identify products, evaluate vendors & develop Go-to-market strategy, followed by local country training - Assigned a 3-week cross border program to shadow MMB consultants at SFO (CA), Dallas

Product Development & Ownership | Strategic Alliances | Marketing & Communication | Sales | Product Technology | Thought Leadership - Set up & launched the Health & Wellness Business for UHG in India - Developed & Launched “Diary 9”, first of its kind Pregnancy Care program: provider network>3500; 5000-members; demonstrated 18% reduction in C-sections. 80% positive feedback. - Developed & Launched “HealthFirst”, online health check-up packages; 5000 providers; 30% booked online - Launched “Ecashless”, an online claims authorisation tool - Instant Approval for ~30% of the cases; Reduction in TAT for rest of the cases from 3 days to 2-3 hours - Developed & Launched Health Risk Assessment tool, Care Management programs, EAP (Employee Assistance Program), Emergency Assistance Services catering to institutional and retail - Involved in acquisition of PPC in India by UHI a leading EAP company - Co-Branded Health Card Partnership with a leading bank having > 1 million card members - Bundled propositions with Affinity Partners –HSBC, Citibank, Kotak, Axis, Lifecell, Huggies - Worked closely with UnitedHealthcare International, USA on the Business Strategy, Financials and New Product Development - Invited for a 3-week intensive training program at Optum UHG – Minneapolis /NY

P&L | Brand Management | Marketing | Sales & Distribution | Cardiac SBU - Launched dedicated Cardiac SBU, sales team: 40 members; Revenue >INR 7 Crs; - Design & implement the annual marketing plan for the SBU. Responsible for the marketing & promotions of Diacar SBU, budgeting, sales & distribution. - Worked on National Diabetes Conclave – CME organized for 100 doctors in Switzerland

P&L | Brand Management | Marketing | Sales & Distribution | Market Research | Unisearch - Launched 7 super specialty brands generating cumulative sales of >INR 50 Crs. - Achieved sales INR 12 Cr. & leadership position in 3 years of launch for Clodrel /Aspirin combination - 3 quick promotions: Product Manager, Group Product Manager, Marketing Manager

- Led ‘Loprin’ to the No.2 position with sales of INR 10 Crs. - Spearheaded 40% increase in sales of Corvadil A from Rs. 8 Crores to Rs. 12.5 Crores. - Responsible for setting the annual theme for the division; Unisearch CV & CD

- Launched Loprin DS, Clodrel group, Isoloprin, Ambiz & Corbis. - Created an endorsement panel to communicate the 162.5mg strength as the desired strength. As a strategic initiative implemented the program with top 10 Cardiologists (KOLs) Pan India. - Achieved sales of INR 3 Crs. in 1st year of launch.

P&L | Brand Management | Marketing | Sales & Distribution | Market Research | Super Specialities - Handled Amlodipine and Cisapride + MPS - Drove usage with concept of “Compliance- No drug holidays” with 7 day pack - Handled the issue of chalky flavour in Normagut with Taste drive

Direct Sales | Fieldwork | Distribution Management | Super Specialities - Responsible for launching division – “Super Specialties” in the assigned territory - Achieved 30% market share in assigned territory

- Study feasibility analysis for a Taj hotel at Nasik