
Anuj Alex
Digital Performance Director @ Suspire Care Healthcare Undertaking- LLC
About
With a foundation in healthcare management, HR leadership, and digital performance strategy, I currently lead growth and operations across Suspire Care Healthcare LLC and Suspire LLC. My work sits at the intersection of people, process, and digital performance—driving business growth through data-backed decision-making, performance marketing, and customer experience optimization. At Suspire LLC, I oversee our digital ecosystem across the GCC, scaling DNA testing and healthcare facilitation services through: 1. Google Ads, PPC & Performance Marketing 2. SEO, CRO & Website Conversion Architecture 3. Analytics (GA4 / GTM / Conversion Tracking / Funnel Optimization) 4. Customer journey design, automation & performance reporting 5. HR-driven culture building to support scalable digital operations My role combines strategic HR leadership with digital execution, ensuring that talent, marketing, and technology align toward measurable ROI. I specialize in building digital systems that convert, optimizing spends, and turning marketing budgets into predictable growth engines. Today, I focus on: ✔ Data-led digital management and ROI-focused campaign planning ✔ Conversion-driven Google Ads & PPC performance scaling across GCC markets ✔ SEO strategy, content mapping & technical optimization for healthcare and eCommerce ✔ HR alignment with digital goals—culture, structure, training, and accountability ✔ Customer acquisition funnels for B2C & healthcare service-based businesses I am driven by a simple philosophy: When people, processes, and performance data align—growth becomes repeatable and scalable.
United Arab Emirates
Dubai
Hospital & Health Care
Personnel Management, Global Human Resources Management, Web Design, WordPress, Google Ads, Digital Marketing, Search Engine Optimization (SEO), Digital Strategy, Director level, Human Resources (HR), Data Driven Decisions, Business Negotiation, Management, Leadership, Training, HR Policies, Strategic Planning, Employee recruitment, Strategy, Competitive Analysis
Experience

Digital Performance Director
Abu Dhabi, United Arab Emirates
Suspire Care Healthcare Undertaking LLC is a pioneering healthcare provider specializing in Medical Tourism, Medical Treatment Facilitation, Home Healthcare, and Patient Care. We are committed to delivering personalized, innovative, and future-oriented healthcare solutions. In the realm of Medical Tourism, we bridge the gap between patients and world-class medical treatment options abroad. Our extensive network of top medical institutions and healthcare providers worldwide ensures our clients have access to the best possible treatment options. Our Medical Treatment Facilitation services are designed to streamline the process of accessing healthcare. We navigate the complexities of healthcare systems on behalf of our clients, ensuring a seamless and stress-free experience. Our Home Healthcare services offer comprehensive medical care within the comfort of the patient's home. Our team of experienced healthcare professionals provide personalized care tailored to the unique needs of each patient, ensuring optimal health outcomes. In the field of Patient Care, we uphold a patient-centric approach. Our dedicated team of healthcare professionals is committed to providing compassionate and high-quality care. We continually strive to enhance the patient experience through our unwavering commitment to healthcare excellence. Our core competencies include industry-leading turnaround times without compromising on quality and accuracy, continuous feedback and information updates for customers, the highest level of professionalism and confidentiality, and a team of expert front-line staff backed by top-quality technical support for more complex inquiries. Our mission is to set the standard for excellence in global healthcare services. We are dedicated to improving patient outcomes and transforming the healthcare experience through innovative solutions, ethical practices, and a patient-centric approach. We're here to guide you on your healthcare journey.

Digital Marketing Specialist
Dubai, United Arab Emirates
Suspire LLC, a leading provider of DNA tests in the GCC, offers a range of DNA testing services from relationship testing to health and wellness products. Our commitment is to simplify and improve the field of DNA and Genetic Diagnosis by utilizing the latest medical technology. We provide highly accredited and commercially available predictive and personalized Healthcare diagnostic self-home testing solutions. Our services extend to home delivery and pickup across GCC including Saudi Arabia, Qatar, Oman, UAE, and Bahrain. We ensure the latest and most advanced tests in DNA technology and diagnostics are available to our doctors and patients alike. We have partnered with state-of-the-art laboratories and DNA Research Pioneering Companies to procure these Self Testing Kits, available for purchase online from our website. These test reports are specialized Genomic Diagnostics which support Healthcare Professionals to provide precision medicine solutions, and also help clients manage their health and wellness better based on predictive information from Reports. Our competencies include the best turnaround times in the industry without compromising on quality and accuracy, continuous feedback and information updates for customers, the highest level of professionalism and confidentiality, and expert front-line sales staff with top-quality backup technical support for more complex inquiries. Our motto is to ensure Suspire LLC is recognized for utilizing the highest ethical standards and providing the shortest turnaround time for our customers. For more information, visit our website at www.suspirelabs.com or contact us at +971 4 5805742 or info@suspirelabs.com.

Group Director: Administration and Human Resources
Dubai
• Establish and ensure that HR strategies and programs support the achievement of the company’s mission, objectives, strategies and action plans • Become a key member of the leadership team and play a significant role in the development of the strategic plan, annual operating plan, and the complementary HR component • Function as a strategic business executive and advisor to executive/senior management regarding key organizational and HR management issues • Contribute to the overall profitability and growth of the business and improve the effectiveness of HR by driving fundamental and innovative HR systems and programs that address critical business needs • Establish a competitive advantage by developing a robust pipeline of internal and external talent to ensure organizational vitality, continuity, diversity and continuous upgrading of skills and abilities • Develop and implement comprehensive compensation and benefit plans that are competitive and cost-effective • Lead and develop the subordinate in the organization: provide clear leadership and direction; assess individual performance, identify developmental needs, provide coaching and counseling and developmental plans • Assume a high-level strategic role and become directly involved in the planning, staffing, and integration of new initiatives; play an integrative role that focuses on employee engagement and employee relations, mobilizing resources and pulling the organization together around central themes • Design and drive the execution of an organizational review process for the mid and lower organizational levels that include corporate and field talent reviews • Develop and meet annual budget goals

Human Resource Manager
Khalifa Al Fahad Contracting co.
Dubai
• Develop and monitor overall HR strategies, systems, tactics and procedures across the organization • Support current and future business needs through the development, engagement, motivation and preservation of human capital • Bridge management and employee relations by addressing demands, grievances or other issues • Manage the recruitment and selection process • Oversee and manage a performance appraisal system that drives high performance • Assess training needs to apply and monitor training programs • Ensure legal compliance • Developed company personnel policies, standard operating procedures and employee handbooks. • Managed all aspects of leave administration, including employee notifications and vendor management, health benefits. • Resolved employment-related disputes through proactive communication, administering disciplinary procedures • Created Employee Engagement Programs to improve employee morals and reduce attrition. • Audited workplace, employee and management policies and procedures. • Administered compensation, benefits and performance management systems and safety and recreation programs. • Analysed and modified compensation and benefits policies to establish competitive programs and ensure compliance with legal requirements. • Educated and advised employees on group health plans. • Coordinated work activities of subordinates and staff relating to employment, compensation, labour relations and employee relations. • Built a comprehensive employee recruiting strategy. • Conducted job analysis and job evaluations, resulting in quality job specifications. • Implemented Talent Management , recruitment procedure Sourcing and Screening, tracking and Review applications. Conducted employment verification and investigations. • Developed and facilitated new-hire orientations and induction sessions • Record and maintain Employee personal files and update in HRIS system.

Human Resource Consultant
Khalifa Al Fahad Contracting co.
Dubai

Administation and HR Manager
Binwella Bldg Cont Maint LLC
UAE
1. Managed the recruitment process: composed vacancy announcements for publication; verified and placed employment advertisements; answered applicant inquiries; screened job applications; scheduled and conducted pre-employment interviews; conducted pre-employment records and reference checks that were previously outsourced to employment agencies which resulted in saving the company on recruitment cost. 2. Created and implemented the company's first formal performance review program; tool was well-received as it significantly increased the management's ability to support employee performance growth. Wrote employee manual covering issues including disciplinary procedures, code of conduct, Standard Operating Procedures, updating policies, and benefits information. Compiled and maintained personnel reporting information and documentation; maintained personnel records, to include official personnel files and annual performance appraisals 3. mplemented an open-door policy which allowed for dialogue across the organization and encouraged team collaboration; increased employee retention to rate of 90%, significantly higher than the industry norm 5. Created Investigation template for Employer/management to resolve workplace concerns, conflict and dispute 6. Collaborated with Payroll Division of Accounts Department to design, implement, and troubleshoot new time management system used at multiple locations, resulting in a 20% faster and 98% accurate payroll calculation 7. Organized and executed all internal communication programs and employee welfare programs 8. Managed all aspects of leave administration, End of Service Administration including employee notifications, and health benefits programs. 9. Audited workplace, employee and management procedures. 10. Wrote employee manual covering issues including disciplinary procedures, code of conduct, Standard Operating Procedures, updating policies, and benefits information.

HR Officer
G Construction Group (P) Ltd
Cochin Area, India
• Managed the recruitment process: composed vacancy announcements for publication; verified and placed employment advertisements; answered applicant inquiries; screened job applications; scheduled and conducted pre-employment interviews; reference checks. • Created and implemented the company's first formal performance review program; tool was well-received as it significantly increased the management's ability to support employee performance growth. • Wrote employee manual covering issues including disciplinary procedures, code of conduct, Standard Operating Procedures, updating policies, and benefits information. •Researched and implemented the review process on effective documentation to cure deficiencies in line with reporting requirements • Implemented an open-door policy which allowed for dialogue across the organization and encouraged team collaboration; increased employee retention to a rate of 90%, significantly higher than the industry norm • Created Investigation template for Employer/management to resolve workplace concerns, conflict and dispute • Collaborated with Payroll Division of Accounts Department to design, implement, and troubleshoot new time management system used at multiple locations, resulting in a 20% faster and 98% accurate payroll calculation • Organized and executed all internal communication programs and employee welfare programs • Managed all aspects of leave administration, End of Service Administration including employee notifications, and health benefits programs. • Audited workplace, employee and management procedures. • Wrote employee manual covering issues including disciplinary procedures, code of conduct, Standard Operating Procedures, updating policies, and benefits information. • Provide employee reports like attrition, absence, compensation, annual leave, overtime costs, and headcount

Recruitment Manager
Cochin Area, India
• Worked on Hiring Plan with hiring manager to document requirements of job openings as required for opening requisitions. • Based on requirements, developed recruiting strategy and recruitment programs, budgets and collateral to attract applicants and to fill specific job openings. • Maintained a pipeline of qualified candidates. Managed the recruiting process to ensure consistency and fairness. •Placed job listings in print and online media. •Pre-screening of resumes using electronic candidate evaluation tools. • Review applications and interview applicants to obtain work history, education, training, job skills, and salary requirements, and to provide information about the organization and position. •Screen and refer candidates for additional interviews with clients. • Manage offer process to include reference checks, salary recommendations, offer letter generation, and offer acceptance/turn downs in addition to all negotiation partnering with relevant business partners. • Document candidate evaluation and interview process. Coordinate all communications with applicants. •Manage the requisition management and applicant tracking system and tools. • Track and report recruiting statistics and maintain staffing database integrity. Work to enhance weekly reporting on recruitment activity. •Research and recommend recruiting resources and avenues to increase candidates flow.
Education

Business Administration and Management, General
Coursework: Strategic Human Resource Management,Strategic Management, Financial Accounting, Managerial Accounting, Finance, Investments, Personal Finance, Economics, Advanced Business Computer Applications, Airline Finance, Airport Operation, Safety Management, Airport and Airline Marketing.
Anuj Alex's Contact Information
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