Antoinette Lam

Reformer Fitness Instructor

About

Sales development–minded growth marketer with a communications background and experience supporting demand generation and customer acquisition through research-driven campaigns, audience insights, and clear messaging. I’ve led growth and marketing initiatives across both agency and freelance environments, often working directly with business owners and stakeholders to identify opportunities for expansion and customer engagement. I'm passionate about understanding how businesses attract and convert new customers, and I enjoy translating market research and performance data into strategies that generate interest, conversations, and new opportunities. My work is grounded in analyzing audience behavior, identifying high-intent prospects, and developing campaigns that support demand generation and long-term growth. I thrive in environments that value curiosity, relationship building, and collaboration across marketing and sales teams. I’m particularly interested in roles where outreach, prospect research, and discovery conversations help uncover operational challenges and introduce solutions that drive business impact. Core strengths: • Sales development & lead generation • Prospect research & market insights • Demand generation & acquisition strategy • Relationship building & discovery conversations • Campaign analytics & performance optimization • Cross-functional collaboration

Country

United States

City

Orlando

Industry

Marketing & Advertising

Skill

Performance Analysis, Search Engine Optimization (SEO), Editorial Calendars, B2B Marketing, Content Marketing, Strategy, Online Media Management, Web Content Writing, Content Strategy, Social Media Optimization (SMO), Copywriting, Social Media Content Creation, Social Media Blogging, Social Media Strategy, Communication, Promoters, Food & Beverage, Social Media Marketing, Video Editing, Microsoft Office

Experience

Reformer Fitness Instructor

Carve

2025-8 - Present · 1 yr 2 mos

Orlando, FL

• Create community-building initiatives that drive attendance, referrals, and engagement during slower seasons. • Convert trial participants into recurring members through personalized recommendations and goal-based coaching. • Independently manage 20+ weekly classes in a fast-paced environment while delivering exceptional customer experiences. • Adapt instruction in real time to meet diverse participant needs while maintaining engagement and class flow in a high-volume environment.

Growth Marketing & Business Development Consultant

2019-3 - Present · 7 yrs 7 mos

Orlando, Florida, United States

• Prospected and secured new clients by pitching marketing strategies to business owners. • Conducted discovery conversations to understand growth challenges and acquisition goals. • Implemented SMS campaigns generating 80% revenue growth for retail clients. • Developed demand-generation campaigns increasing audiences 40% in one quarter.

Bartender

Earls Kitchen + Bar

2020-11 - Present · 5 yrs 11 mos

Food Server

Earls Kitchen + Bar

2019-5 - 2021-6 · 2 yrs 2 mos

Miami, Florida, United States

Content Manager

Rocket Chimp

2023-2 - 2024-10 · 1 yr 9 mos

Social Media Acccount Manager

Rocket Chimp

2022-5 - 2024-10 · 2 yrs 6 mos

Social Media Specialist

Hot Box Mix

2021-12 - 2022-6 · 7 mos

•Increased social media following by 30% in one quarter through organic posting and engagement •Created and implemented social media content calendars for all platforms •Developed and managed social media campaigns that aligned with marketing goals and company initiatives •Analyzed social media metrics and used insights to improve performance and inform future strategies •Managed social media communities and engaged with followers in a timely and professional manner •Staying up-to-date with industry trends and best practices to continually improve our social media presence