Antoine LE KY HUONG
Export Area Manager Vietnam | Thailand | Laos | Myanmar @ Les Grands Chais de France
About
Regional Export Specialist – ASEAN (Wine & Spirits) 15+ years building and scaling wine businesses across China and Southeast Asia. Expert in market entry, distributor network structuring in complex emerging & high-potential markets. Focused on profitable regional expansion and long-term brand value creation.
Vietnam
Ho Chi Minh City
Food Production
Brand Equity Development, Cross Cultural Management, Strategic partnerships , Brand Development, Distributor network stucturing, Emerging Markets, Regional strategy, Key Account Management, Sales, Business Development, Wine & Spirits Industry, Customer Relationship Management (CRM), Import Export, HORECA, Wine, Wine Tasting, International Business, Management, Marketing, Sales Management
Experience

Export Area Manager Vietnam | Thailand | Laos | Myanmar
Ho Chi Minh City, Vietnam
LES GRANDS CHAIS DE FRANCE - 1rst wine producer & wine merchant in Europe - 1rst French wine exporter worldwide - 5th wine & spirit group worldwide - Owner of 80 wineries (France, Chile, South-Africa, Spain)

Export Sales & Chateaux Ambassador
Shanghai City, China
Top 10 French Wine merchant, wine producer & owner of 6 wineries in Bordeaux. 1rst French wine exporter to China in 2017 (30 million bottles) - Sales Export from France to China Mainland : target local wine importers & local wholesalers - - Wine Ambassador for the 6 exclusive wineries : TV live show, events/wine exhibition

Sales & Brand Manager
BVL Premium Fine Wines
Beijing City, China
- Office management, overall strategic business development, wine sourcing & purchasing, supply chain management - Import of French fine wines from Bordeaux, Burundy, Châteauneuf Du Pape, Hermitage, Champagne... - Sales & marketing development (privates sales, B to B) - Provide wine education trainings; organize events, VIP customers wine diners

Wine Business Developer / Wine Sourcing Manager
HOSTO WINE
Nanjing (China)
- Wine sourcings & purchasings (Europe & New World) - Gobal marketing & communication developpment - Wine trainings & tastings - Overall business company developpement in China

Export Sales Developper - China area
Région de Bordeaux , France
Wine export to China - Wine sourcing - Prospection & customer negociation with Chinese importers - Business trip in China - Wine fair participation - Export documents & transportation follow up.

Internship - Sales & Marketing Executive Assistant - ASEAN Zone
Bangkok
Mission : in charge of Food Service range of product developpment in South East Asia Business trip: Thailand, Taiwan, Singapore, Indonesia - Set up B to B relation with 4 local distributors, B to C prospection (more than 80 customers) - Stand organization & participation in food exhibitions - Manage stocks, price policy and customer relation - Develop communication and marketing tools
Education
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