Antje Dewitz

CEO & Head of Marketing @ VAUDE

About

I am driven by the vision of creating greater quality of life through forward-thinking, responsible business practices. Every day in my work, I see that it is possible to address the complex challenges of our time by understanding corporate responsibility in a truly holistic way — and by recognizing ourselves as part of the solution. I want to encourage others: running a values-based and future-oriented business is demanding, but ultimately essential for long-term relevance — and deeply rewarding on a personal level. The thought that one day my children might ask me what I did to address the major issues of our time strengthens my commitment to this path. It fuels my determination to show that courageous, responsible entrepreneurship not only works — it actively contributes to a livable future.

Country

Germany

City

Tettnang

Industry

Retail

Skill

Führung transformationalen Wandels, Unternehmensstrategie, Organisationsentwicklung, Marketingstrategie, Öffentlichkeitsarbeit/PR, Online-Marketing, Unternehmenskommunikation, Kulturmarketing, Ökonomische Nachhaltigkeit, Produktmanagement, Pressearbeit, Marketing, Geschäftsführung

Experience

CEO & Head of Marketing

VAUDE

2009 - Present · 17 yrs

Tettnang, Baden-Württemberg, Germany

Head of Marketing & Member of the Executive Board

VAUDE

2005-5 - 2009-1 · 3 yrs 9 mos

Research Associate

University of Hohenheim

2002-9 - 2005-3 · 2 yrs 7 mos

Chair of Entrepreneurship. Supervision of academic research projects in small and medium-sized enterprises, with a focus on marketing, controlling, sales, and related fields.

Marketing Manager

VAUDE

2000-6 - 2002-4 · 1 yr 11 mos

Product Manager "Packs & Bags"

VAUDE

1998-10 - 2000-5 · 1 yr 8 mos

Development of the independent trend segment “VAUDE Packs & Bags”

VAUDE

1998-3 - 1998-10 · 8 mos

Responsibility for the product portfolio, marketing, sales, advertising, and PR as Product Manager.

Public Relations Assistant

Studierendenwerk Niederbayern/Oberpfalz

1996-9 - 1998-5 · 1 yr 9 mos

Public relations, coordination and organization of cultural events

Several long-term internships

see details below

1994 - 1996 · 2 yrs

East–West European Women’s Network (registered association), Berlin Goethe-Institut Abidjan, Côte d’Ivoire Norddeutscher Rundfunk (NDR), Hamburg Süddeutsche Zeitung, Munich Institute for European Environmental Policy (IEEP), Bonn

Member of the Speakers’ Council, portfolio: culture

Universität Passau

1994-10 - 1995-8 · 11 mos

Education

University of Hohenheim

Endowed Chair of Entrepreneurship

2003 - 2005 · 2 yrs

Dissertation: “Designing High-Performance Employment Relationships through Talent Relationship Management. A Practice-Oriented Concept for Small and Medium-Sized Enterprises.”

Universität Passau

Economic and Cultural Area Studies, with a focus on the German cultural area

1993 - 1998 · 5 yrs

Diploma thesis: “Corporate Social Engagement in Germany. An Empirical Study Based on a Comparison with the American Concept of Corporate Community Involvement.”