Annika Hillekamps

Strategic consultant to executive level (project lead, steering committee and board) re. program to improve data infrastructure, data quality and data driven decision making

Management of three vertical teams (total headcount of nine) within the merchandising department (Housewares, Upholstery, Polish suppliers) incl. cross functional alignment of goals and initiatives within Wayfair Leading change during reorganization building a sales driven approach to merchandising management, including vendor identification, approach, onboarding and service Leading strategic product assortment expansion incl. activity planning and impact tracking for roughly 50 people within the merchandising department as well as managing a task force of 15 to support the selection submission process ensuring correct prioritization of resources Hiring lead for the merchandising department, close alignment with HR on hiring process and hiring goals Coaching of team members to drive personal development

Day-to-day management of a team of nine including supporting and challenging each team member Integration of new team members of other departments (Print, Marketing and Media planning) Conception of improving team structure and division of tasks Uncover individual potentials and foster personal development Management and analysis of the budget planning and presentation to C-level management Long-term planning for the BILD group and strategic options for C-Level and the Axel Springer Board Communication with all BILD departments: project coordination, negotiation of various issues (e.g. cost responsibility), support in managing KPIs, increasing efficiency, making informed decisions Optimizing the monthly forecast process and automation of recurring reporting to decrease manual efforts

Conception, development and implementation of a new performance management system for BILD Group Analysis and summary of all commercial print processes (data, commercial management, financial and reporting structure) Strategy Project BILD Group (innovation processes, structure, market analysis, strategic focus)

Preparation and post processing of board meetings Organisation of events (i.a. the first international Paid Content Summit hosted by Axel Springer with over 60 C-Level participants of the leading international news companies as well as the BILD Social Day) Preparation of speeches, presentation, analysis, project management Preparation, analysis and presentations for the yearly budget planning

Paid Content Project BILDplus at BILD digital (7 months): Calculation of the business case, concept of user scenarios, optimization of user flow General support in project management Marketing concept of BILDplus as well as a new website at Axel Springer Media Impact Business Development at BILD digital and Axel Springer (5 months): Conception of a new online website TRAVELBOOK.de, managing communication with the editorial team, interaction with external partner Market and feasibility analysis incl. Q&A of a new app project Controlling at BILD digital (6 weeks): Analysis of a new BU merged into BILD digital Various postings in the Marketing, IT, and Editorial department of BILD digital

Rebranding project for a large retailer in Switzerland incl. market/ competitor analysis, development of the rebranding strategy and conception of client presentations

Development of a sale force strategy and implementation plan thereof

MSc in Management, two years/three countries programme Core subjects: Media Management and Marketing Master Thesis: “Social Media and the Deontological Risks: The Impact of Social Media on the Communication Network – A New Deontological Deal?“

Core subject: Marketing Bachelor Thesis: “Retail Channels for Luxury Brands: From Flagship-Stores to Online-Stores – A Critical Analysis of New Distribution Channels for Luxury Goods”