anne-marie anetzberger-kroisi

united states

springfield

consumer goods

customer insight, market research, consumer products, marketing research, shopper marketing, marketing strategy, brand equity, segmentation, global marketing, brand management, market analysis, toys, consumer insight, consumer behaviour, cross functional team leadership, competitive analysis, market planning, product development, brand development, trade marketing, fmcg, brand architecture, marketing management, integrated marketing, product innovation, product marketing, qualitative research, competitive intelligence, packaging, business insights, advertising research, positioning, p&l management, retail marketing, focus groups, customer marketing, consumer marketing, global strategy, globalization, quantitative research, international marketing, concept generation, cpg industry, business strategy