Anna Abatzoglou, MBA

I lead organizational strategy, operations, fundraising, communications, grantmaking, and community partnerships focused on strengthening healthcare access, economic vitality, education, arts & culture, and environmental stewardship in Borrego Springs. I oversee approximately $14 million in combined endowment and real estate assets, including management of The Center, a fully occupied 31,000+ square foot mixed-use community property that helps generate long-term sustainability and revenue for the organizations. In 2026, I led the development of a new multi-year strategic plan focused on healthcare, community impact, and economic development, while also helping strengthen governance, board engagement, financial reporting, fundraising strategy, and organizational operations. Key accomplishments and responsibilities include: • Oversight of one of the largest grantmaking cycles in organizational history, with nearly $180,000 awarded in healthcare and community grants in Spring 2026 • Management of annual operating and grantmaking budgets exceeding $800,000 • Leadership of board relations, strategic planning retreats, committee structures, and executive reporting for both organizations • Development of donor engagement, sponsorship, and fundraising initiatives to support long-term growth and sustainability • Oversight of marketing, communications, storytelling, and community visibility efforts • Building partnerships with healthcare providers, nonprofits, business leaders, and regional stakeholders to advance community priorities and long-term impact Passionate about collaborative leadership, community-centered philanthropy, and creating sustainable systems that help rural communities thrive.

Lead global brand, marketing, and communications strategy across education, membership, and event portfolios including World of Coffee, Coffee Value Assessment (CVA), and Q Grader Program Evolution. Oversee multi-market campaigns spanning Europe, Asia, and North America, leveraging agency partners and in-house teams to drive awareness, engagement, and revenue growth. Spearhead the digital transformation of sca.coffee—including Squarespace 7.1 migration, CRM and Salesforce Marketing Cloud integrations, and SEO optimization—to improve user experience and conversion. Manage marketing budget; introduced new KPI dashboards and performance metrics to align spend with strategic priorities. Strengthened global partnerships and media relationships to expand SCA’s reach and support adoption of CVA as a global coffee evaluation protocol. Key outcomes: Increased educational enrollments, improved digital engagement metrics across all channels, and strengthened organizational positioning as a global thought leader in coffee.

Portfolio of Pacific Northwest coffee, lifestyle, and hospitality brands including Water Avenue Coffee, See See Motor Coffee, Mr. West, and others. Directed marketing and growth strategy across six acquired coffee and hospitality brands under the Sortis Holdings umbrella. Led post-acquisition integration including agency onboarding, sales enablement systems, and unified brand architecture. Developed and launched new CPG products and refreshed packaging, resulting in national retail expansion and stronger shelf presence. Fostered community-driven partnerships with Smith Tea, Next Adventure, Adidas, and Portland running and cycling clubs, aligning brand storytelling with local culture and values. Impact: Repositioned the portfolio for growth and created a cohesive, scalable marketing infrastructure that balanced brand authenticity with commercial performance.

Global nonprofit recognizing and rewarding excellence in coffee production through auctions, education, and farmer support. Directed all global marketing, sales, and partnership strategies for two nonprofit organizations spanning 12+ producing countries. Launched new ecommerce platform and annual magazine to diversify revenue streams and deepen stakeholder engagement. Revamped the National Winner Program, achieving a 21% increase in price per pound for participating farmers. Forged global brand partnerships with Jimmy Butler’s Big Face Coffee, ORIGAMI Japan, and COMANDANTE, expanding reach to new audiences. Oversaw membership and sponsorship growth, implementing new engagement frameworks and data-driven communications. Results: Strengthened brand equity, increased fundraising capacity, and elevated the visibility of coffee producers worldwide.

Regional PepsiCo bottler and beverage distributor serving the Pacific Northwest. Led and developed a 16-person cross-functional marketing and sales team to execute regional growth strategy and annual marketing plans. Introduced new efficiency systems including a POS ordering site, project management tools, and vendor onboarding programs, improving productivity across departments. Produced and managed the company’s first large-scale trade show, hosting 35 vendors and 400 attendees, creating new B2B partnerships and community visibility. Impact: Modernized the organization’s marketing infrastructure, improving sales alignment and operational transparency during a period of growth.

National craft brewery and distillery based in Oregon. Led all brand marketing, product development, and PR activities across retail, hospitality, and e-commerce channels. Partnered with sales leadership to achieve revenue goals, including an 18% increase in flagship product growth through integrated campaigns. Launched innovative programs such as the Dead Guy Tour, a nonprofit taproom initiative, and partnerships with Stumptown Coffee and Pendleton Mills. Built and mentored a new marketing team while implementing systems for cross-departmental collaboration and performance tracking. Outcome: Elevated brand storytelling and national awareness through creative collaborations and purposeful community engagement.

Led PR and product marketing efforts, crafting press materials that earned national media coverage in The Wall Street Journal, USA Today, CNN, and Popular Science. Launched multiple new products, including one that became a top seller in the brewery’s portfolio. Designed and executed digital marketing and reputation management strategies that strengthened brand loyalty.

Managed all marketing and communications for the global nonprofit’s origin programs and auctions. Executed digital strategy that grew social media footprint over 400% in one year. Represented the organization as a guest speaker at international conferences and coffee events, building global visibility.

•Managed $400 million foodservice channel, including 6 brands and 600 SKUs. •Managed marketing strategy and tactics for the foodservice channel. •Developed and implemented new marketing plans for existing segments. •Conducted training courses for product line launches for sales team. •Collaborated with Customer Experience and Sales teams in developing trade planning strategy •Developed and implemented consumer/trade advertising strategy. •Achieved required SKU level to balance customer needs as well as plant efficiency within Foodservice channels. •Analyzed market research (consumer and syndicated) and recommend next steps •Presented business reviews with analysis and recommended adjustments to senior management. •Conducted promotional/program efficiency review, pricing analysis, P&L responsibility, sales trends, competitive review.

• Managed private banking products for individual and business clients as well as Am Law 100 law firms. • Executed due diligence standards through compliance based client risk framework profiling for individuals, trusts, business, estates, escrows, and custodies. • Established relationships and partnered effectively with internal groups worldwide including sales, service, operations, compliance, and marketing. • Managed all account maintenance including trust conversions, updating capital loan rates, mortgage modifications, and account trade-ups including sweep features.