Anna Antosevich

I work at the crossroads of product, marketing, and common sense. My job is to turn ideas into things that actually work — for users, for business, and for the team that builds it. I lead cross-functional projects: from research and hypothesis testing to feature launches and product communication. I’m the one connecting marketing, tech, analytics, and design so everything moves in sync — and brings real impact. My focus areas include: • Leading go-to-market for new product features and partner integrations • Coordinating cross-team workstreams (marketing, design, analytics, and development) to deliver measurable results • Managing promo mechanics, loyalty programs, and white-label solutions across multiple partner platforms • Translating insights from data and user behavior into actionable hypotheses and product improvements • Ensuring consistent brand communication and seamless product experience across web and mobile I believe great product marketing happens when strategy, empathy, and execution align.

During my Brand Management course, I completed a strategic branding project for Travelata.ru, one of the largest travel platforms in Russia. The goal was to analyze the market and create a brand platform that would help the company strengthen its positioning and reach new audiences. What I worked on: Conducted a comprehensive market and competitor analysis; Identified key audience segments and insights; Developed three brand strategy concepts, including new product ideas; Built a complete brand platform, including mission, values, brand essence, and positioning; Created the Big Idea and a promotional strategy to communicate the brand to target audiences; Designed a clear and actionable go-to-market plan. 💼 The result: a unique brand direction supported by a creative idea and product innovation — ready to differentiate the company in a competitive market and increase market share.

As a brand management intern, I developed a full brand platform for Urkusta Park, an eco-tourism retreat located in the Crimean mountains. The goal was to create an emotionally engaging brand that stands out in a competitive and often generic market. Key responsibilities and achievements: - Conducted market, audience, and competitor research within the eco-tourism niche; - Created the brand's mission, values, Big Idea, and archetypes (Caregiver + Creator); - Developed a unique emotional concept centered around a brand mascot — a rescued dog named Knopa, symbolizing love and care; - Proposed personalized guest experiences and community-building initiatives; - Suggested eco-friendly practices to align with the brand's core values (nature, harmony, sustainability); - Presented a complete brand strategy in both document and visual presentation format. 💚 This project helped shape a brand that feels human, warm, and deeply meaningful — not just another hotel, but a place guests truly connect with.

I was tasked with developing a product concept, launch strategy, and promotion plan, including a brand platform. What I accomplished: Researched the market I was interested in. Identified trends within it. Conducted interviews with the target audience. Studied new technologies and considered how they could be integrated. Developed the app concept; Analyzed the competitive landscape and made adjustments to the idea; Defined business goals and selected a business model using Lean Canvas; Described the target audience; Developed a value proposition; Developed a pricing strategy; Created a key message for the target audience and selected communication channels; Developed a promotion plan (media plan, KPIs); Created a general team collaboration plan; Developed a Sales Kit. As a result, I created a project ready for MVP launch. In the future, it is planned to present it to investors and bring it to market. Currently, companies such as Ivi and Kinopoisk have expressed interest in partnering with the project once it is implemented.

The project was completed as part of the “Product Marketing Manager” course. I was tasked with promoting a small electronics repair service. The company operates in a highly competitive environment, so it was crucial to develop an effective differentiation strategy. What I accomplished: Analyzed the market, its size, and key competitors; Researched the target audience; Developed a competitive differentiation plan based on market trends, organizational capabilities, and customer needs; Created a promotion strategy; Optimized analytics systems to track results. As a result, I developed a strategy that allows the company to grow its market presence with minimal marketing investment.