Angela Pozenato Viana

Head of Pringles in Brazil for over 3 years, leading the country’s fastest-growing salty snacks brand with an accelerated communication and innovation agenda, strengthening the full brand funnel (awareness, consideration, purchase) and driving significant gains in penetration and consumer relevance. Pringles became the number one brand in potato snack segment, double the volume since 2023.

• Full responsibility for the portfolio strategy and P&L management in Latin America (SDA Wellbeing) and Brazil (MDA Wellbeing). • Category leadership guiding the complete strategy and execution with Commercial Team, Marketing, R&D and Sourcing. • Drive new business opportunities by addressing portfolio gaps through product innovation. • Full New Product Development coordinating multi functional teams in Latin America, Europe and China. • Define strategic price positioning and sweet spots in the region (Going Price, Net Sales, Cost). • Direct management of other managers located in different countries in Latam. • Functional report to CEO located in Sweden.

• Accountable for 4 categories management (hair care, body care, accessories and private label), approx. 35% of total company´s revenue, leading portfolio mix and P&L results. • Lead the categories strategic plans by creating an innovation pipeline and managing more than 20 projects of product development (+ 300 sku's) with multifunctional teams. • Monthly management of retail campaigns encompassing promotional strategies, monitoring P&L results and sell out performance. • Responsible for building the brand partnerships with 25 suppliers (+ 1,000 sku's) and optimizing inventory levels across all retail chain.

• Lead part of personal care category, representing approx. 10% of total company´s revenue, managing P&L drivers. • Marketing strategy definition embracing portfolio management and brands positioning. • Lead products development (+500 sku´s) by analyzing market trends (consumer needs, competition positioning) and managing a multifunctional team including international suppliers. • Participated in the new franchising retail chain by leading portfolio development, product innovation, communication process and strategies with trade and sales teams.

• Lead marketing programs and initiatives, including advertising and integrated marketing campaigns to leverage Brand Equity and meet international brand guidelines. • Responsible for whole communication planning and execution, embracing: media planning, online communication, consumer activation, CRM, POS visual merchandising and budget control. • Weekly report to multifunctional teams located in Japan and USA.

• Took part of a global innovation group to relaunch Clight brand in Brazil. • Coordinated innovation multifunctional team and brand research plan. • Responsible for tracking e analyzing daily business (volume forecast, budget spending, inventory levels).

• Co-lead with Brand Manager in the integrated marketing and communication process. • Execute ATL campaign, plan and execute BTL activities. • Took part of the strategic brand repositioning and re-launching in the Brazilian market. • Coordinated retail campaigns embracing international brand licensing.

Jr Marketing Analyst (Brands: Bis / Club Social) • Analyze business performance, providing a clear diagnostic to brand manager.