Andy Tu

DCL is a leader in logistics solutions for some of the world’s most exciting products. They partner with their customers to scale and thrive in the on-demand consumer driven world. The 40-year old Silicon Valley based business builds custom solutions for some of the most innovative companies today including Dropcam, Magic Spoon, GoPro, Oculus, Canary and many more. I've been proud to see their business more than 3x in my time on the board and build a client pipeline that represents a deep roster of blue chip consumer technology brands.

- Lead brand integration efforts for Postmates pre/post $2.6bn acquisition into the Uber global delivery business. - Responsible for all brand marketing functions including re-defining the brand positioning as an Uber sub-brand, brand and campaign strategy, paid media, influencer and entertainment marketing, social (paid and organic), campaign execution, brand tracking, consumer communications, and co-marketing (B2B/merchant). - Proudly leading a team obsessed with keeping the Postmates brand at the forefront of culture w/ campaigns including The Postmates Don’t Cookbook (Cannes Lions ’21 Bronze), Eminem X Mom’s Spaghetti (Super Bowl LVI), Ted Lasso Biscuits X Milkbar, TikTok Treats (Adweek brand collab of the year ’20), and many more.

- Joined Postmates to lead consumer marketing functions including brand strategy, campaign development and execution, measurement, social, content, influencer and entertainment, partnerships, as well as manage our AOR relationships with creative and media agencies. - Executed industry leading partnerships with the likes of the NFL, Netflix, AppleTV, Tiktok, AEG, the Dodgers, LAFC, and many more. - Launched Postmates’ first 360 national media campaign including TV/OTT/OLV (ft. Martha Stewart), OOH, social and digital. - Postmates was recognized as one of the fastest growing brands for Millennials and Gen Z in 2019 (Morning Consult). - Accelerated the challenger brand’s growth to dominate the LA delivery market and grow national market share against larger and more well-funded competitors. - Recognized as one of Business Insiders 25 Rising Stars in Brand Marketing (’20)

Supported the company launch by developing Brand Identity and launch communications strategy resulting in coverage within Wired, The Wall Street Journal, Techcrunch and the MIT Tech Review among many others.

I lead all marketing efforts at DEFY Media for both trade and consumer across all brands including Smosh, Clevver, Screen Junkies, AWE me, and Break among others. DEFY is the largest original programmer for young people (13-34 y/o) and has built passionate communities and significant video audiences across the platforms where young people live their lives. Their brands drive over 800MM video views a month and have amassed over 70 million fans across Youtube, Instagram, Facebook, Twitter and many more. In my role I managed key functions including integrated marketing, research, PR (consumer and trade), brand marketing, content marketing, social media, audience development, events, trade marketing, and creative services. Core to our team was understanding and engaging the next generation of consumers and building brands that connect with them. In 2012, we launched Acumen, our original research platform aimed to provide insights into the audiences we reach. Since then we have launched in-depth reports and research on Millennial and Gen Z consumers which have leveraged across the industry, by our partners, and the media (Variety, Adweek, CNBC, & LATimes).

Joined Break Media in 2007 as the company’s third sales person. Worked to develop go to market messaging, collateral, ad units, and creative concepts to take to market. Primary responsibilities were focused in LA and also developed key client relationships across the Southwest region within a variety of verticals. Developed the Texas region from scratch and in 18 months built the market from nothing to closing the largest single deal at the company at the time. Responsible for designing and executing the company’s first studio upfront program, now in its fourth year and has served as the model for several other top tier client partnerships.

In my four years at AOL I developed skills across two groups, starting on the account side as an account manager for various accounts including entertainment, travel, personal finance, and auto. After spending two years on the account management side of the house I transitioned to join the Sales Development team. There I worked with AOL's most valued partners in the Southwest region to develop immersive integrated marketing programs which were custom tailored to reach partner objectives while increasing revenue in the most successful regional office in the company.