Andrey Katz

Product Manager @ Playtika

About

Product leader with 5+ years of experience building AI-powered products with delightful experiences across Esports, gaming, and fitness tech. At Amp, I led the end-to-end design and launch of a uniquely gamified workout experience, crafting mobile-first games and progression systems that transformed exercise into a play-driven, habit-forming journey. Backed by 20 years in competitive gaming, I bring deep intuition for user motivation, data-driven strategies, and engagement. Known for execution excellence, cross-functional leadership, and crafting experiences that drive retention and long-term value.

Country

Israel

City

Tel Aviv-Yafo

Industry

Health, Wellness & Fitness

Skill

product management , Product Management, Strategic Planning, Game Design, Analytic Problem Solving, Team Leadership

Experience

Product Manager

Playtika

2025-9 - Present · 1 yr 1 mo

Herzliya, Tel Aviv District, Israel

Product Manager

amp

2023-11 - 2025-4 · 1 yr 6 mos

• Delivered a uniquely gamified product experience recognized by Rolling Stone, CES 2025, and Forbes, positioning Amp as a category-defining platform in fitness gaming. • Owned end-to-end success of mobile gamification and workout experiences, driving user engagement and retention through innovative mobile game-inspired experiences tailored for connected fitness. • Built and shipped 4 original mobile-first games on a connected fitness machine, merging real-time input, game mechanics to create daily loops. • Co-inventor of 2 pending patents in gamified personalization.

Game Designer And Product Manager

Ludeo

2020-12 - 2023-11 · 3 yrs

Tel Aviv-Yafo, Tel Aviv, Israel

• As part of the founding team at a rapidly growing startup, I was instrumental in shaping and implementing innovative player experiences. • Played a key role in fundraising efforts, directly supporting the successful raising of capital. • I led the entire game development process from initial ideas through to launch, and made sure our product vision and roadmap matched the company’s bigger goals.