Andrew Pooch

As the marketing manager, I was responsible for all of our online marketing efforts including, social media, graphic design, website maintenance, PPC, analytics tracking, e-newsletter and company blog. I also managed each phase of our online sales funnel process. During my time in this role, we increased our online inquires 40% and online conversions 500% since 2012 with my new online marketing initiatives.

• Used Adobe design software to create promotional materials for programs, events and the organization • Managed agency social media including: Facebook, Twitter and Foursquare • Applied updates and new layout designs to ESNS’ website • Assisted with the creation of the quarterly Open Door newsletter • Intern coordinator for development department • Assisted in planning process for fundraising events

• Used Adobe design software to create materials for wishes, events and communication purposes • Created social media calendar to improve our social media presence • Produced videos for YouTube that highlight a child’s wish

• Managed social media including Facebook and Twitter • Researched potential corporate sponsors, eDonation methods, and event schedules to increase donations • Monitored website traffic with Google Analytics to determine effectiveness of our advertising campaigns • Wrote copy for brochures, newsletters, proposals, website, invitations, and donation forms • Assisted with activities involved in planning Helping Hands for Kids Golf Tournament and Washburn Games

Managed social media Designed printed materials Assisted with administrative tasks

Performed marketing research and wrote proposals for clients throughout Northern Minnesota • Performed surveys and conducted research on marketing promotions for our customers • Conducted surveys both on the phone and in-person • Compiled data analysis from surveys and then presented the findings to both the client and supervisor

• Assisted customers with fishing duties and ensured that they had a memorable experience with Angling Unlimited • Filleted, washed, vacuum packaged and packed fish into boxes for customers • Communicated fishing and boating safety with customers • Coordinated with hostesses to ensure arrival of fish boxes at airport before clients departed

• Organized promotional activities at sporting events • Implemented and organized promotional ideas for sporting events • Coordinated game raffles for Men’s Hockey games • Sold season hockey tickets through promotional presentations to BSU students

• Provided customer service to fair-goers • Organized registration for livestock, creative activities, fine art, 4H and education competitions • Supported the Judges during the competition and posting the results to and prices to participants

My pursuit of this graduate degree elevated my website design skills through basic structure classes, usability, mobile, and responsive design. It's also advanced my skills in HTML, CSS, JavaScript, and PHP.

Related Course Work: Marketing Research and Advertising Management Client Projects