Andreas Heyden

As the CEO of Dyn Media GmbH, a subsidiary of Axel Springer, I am on a mission to increase the perception and appreciation of sports such as handball, basketball, volleyball, hockey, and table tennis. With more than 25 years of professional experience at the intersection of digital, media, and sports, I have the expertise and passion to inspire more and more people for and with sports every day. My track record of success includes leading the digital subsidiary of the German Football League (DFL, Bundesliga) for seven years, during which I also held the position of EVP of Digital Innovations at the DFL. I have built new business areas in video-on-demand (VoD), over-the-top content (OTT), and cutting-edge technologies like augmented reality, artificial intelligence, and 5G. I have also established the Virtual Bundesliga (VBL) as a new esports competition within the DFL's league structure. I am thankful for the opportunity to help Dyn Media succeed in the rapidly evolving sports media landscape.