Andraé Bonitzer Vigil-Romero

As Social Marketing Manager for Meta AI, I lead editorial and go-to-market strategy for Meta’s AI initiatives across global social channels, shaping how emerging AI products are introduced, explained, and adopted by audiences at scale. My work sits at the intersection of social strategy, product storytelling, trend intelligence, and creative operations. I drive high-impact launches, build editorial systems, and oversee trend-driven content that reaches millions, translating complex AI capabilities into clear, culturally relevant, audience-first narratives. I also lead trends and competitive analysis, turning real-time audience behavior, platform shifts, and category insights into actionable creative strategy. Across launches, campaigns, and always-on content, my focus is on building social programs that are innovative, measurable, scalable, and connected to how people actually engage with technology. Core areas of focus: • GTM Leadership: Leading strategy and execution for major AI launches and integrated social campaigns. • Editorial Strategy: Building Meta AI’s editorial approach across global social channels. • Trends & Competitive Analysis: Translating industry shifts, emerging AI behaviors, and competitive insights into actionable strategy. • Product & Brand Storytelling: Directing creative execution for high-profile launches and social-first assets. • AI Innovation & Engagement: Creating some of Meta AI Studio’s most popular custom AI characters, reaching millions of users. • Cross-Functional Collaboration: Partnering with product, engineering, creator, comms, and international teams. • Operational Excellence: Streamlining editorial processes, briefs, budgets, and project tracking.

With over 14 years of experience, I provide comprehensive creative and digital marketing services to clients including Meta, The One Institute, American Film Institute, Firelight Media, and others. I specialize in strategy, marketing consultations, and market insights to help businesses create and execute impactful marketing and branding initiatives. Key Achievements: • Successfully grew a client portfolio that includes top organizations. • Developed programs with 200M+ impressions, multimillion-dollar budgets, and 300% client engagement growth. • Led strategies that resulted in an average 125% sales increase for clients. Key Responsibilities: • Provide social media and digital strategy, alongside creative services to commercial and non-profit clients. • Deliver market insights, strategy evaluations, and actionable recommendations. • Lead initiatives across content creation, email marketing, SEO/PPC, and brand partnerships. • Stay ahead of industry trends to ensure clients’ success and growth.

As the Senior Director of Brand Partnerships at equalpride, I lead a high-performing team to drive strategic sales partnerships, develop impactful marketing campaigns, and fuel revenue growth through innovative execution. I oversee proposal processes, manage B2B sales materials, and collaborate cross-functionally to deliver custom integrated marketing programs. I also supervise campaign execution across digital, video, and social channels, enhancing equalpride's brand presence and managing key strategic partnerships. Additionally, I spearheaded the strategic partnership between equalpride and Intelligent Deals for The Pride Store, a groundbreaking LGBTQ+ e-commerce marketplace. Key Responsibilities: • Lead the proposal process, ensuring compelling B2B sales materials and tailored marketing programs. • Collaborate with cross-functional teams to execute integrated marketing campaigns for Fortune 500 companies, public figures, creators, production partners, and non-profit organizations. • Elevate equalpride's brand presence through market positioning, awareness initiatives, and strategic partnerships. • Oversee strategic planning and campaign execution for The Pride Store, including editorial, digital display, print, web, email, creator partnerships, and social media. Key Achievements: • Managed a 50% YoY increase in client RFPs and potential revenue, driving growth in sales partnerships. • Launched ThePrideStore.com, equalpride's LGBTQ+ e-commerce marketplace, managing marketing and business development strategy. • Introduced and launched the equalpride Capsule Collection, featuring iconic merchandise celebrating LGBTQ+ culture across Advocate, Out, and Pride.

As the Social Media Marketing Manager for LGBTQ+ Community Programs at Meta, I led innovative content strategies for Facebook App and Instagram's LGBTQ+ initiatives. I oversaw creative briefs and managed internal and external partnerships cross-functionally, driving impactful marketing programs that included editorial content, experiential events, OOH campaigns, panel programming, media partnerships, and paid media. Through strategic partnerships with public figures, influencers, creators, and organizations within the LGBTQ+ community, I ensured our programs resonated and made a meaningful impact. Key Highlights: • Leadership in LGBTQ+ Community Programs: Spearheaded Facebook App and Instagram's LGBTQ+ Community Programs, focusing on innovative content delivery and optimization. • Notable Partnerships Execution: Executed partnerships with public figures, influencers, creators, and organizations, which included JoJo Siwa, Billy Eichner, Kalen Allen, It Gets Better Project, The Okra Project, Third Wave Fund, GMHC, The LGBT Community Center, Bklyn Boihood, The Royal House of LaBeija, Haus of Basquiat, Point Foundation, ClexaCon, NewFest, A Strange Loop, and The Advocate Magazine. Key Responsibilities: • Cross-functional Management: Worked with strategists, media, insights, partnerships, comms, legal/BA, creator and public figure partnerships, community management, and third-party agencies to plan and execute large-scale marketing programs. • 360-Degree Marketing Program Execution: Led comprehensive marketing programs including editorial, experiential, OOH, panel programming, media partnerships, and paid media. • Trend Analysis for Strategy Development: Analyzed community, cultural, technological, and market trends to inform strategic and creative development.

As Director of Marketing, I developed and spearheaded a strategic marketing strategy that significantly boosted visibility and attendance. Leading a dedicated team, I ensured seamless coordination and high performance across all marketing efforts. Through innovative strategies, I engaged a diverse audience, built a vibrant online community, and expanded the festival's reach across digital platforms. My focus on compelling content and targeted digital campaigns led to notable growth year over year. Key Highlights: • Strategy Development & Execution: Developed and executed a comprehensive marketing and communications strategy tailored for the festival. • Program Development & Promotion: Responsible for program development, promotions, and enhancing the festival's visibility and reach. • Team Leadership: Managed staff and volunteers, ensuring effective team coordination and performance. • Omni-Channel Marketing: Implemented omni-channel marketing plans to attract and engage target audiences. • Industry Trend Analysis & Engagement: Utilized a deep understanding of industry trends and best practices to drive engagement and support for the festival. • Content Creation & Social Media Management: Skilled in creating compelling content and managing social media platforms, with a focus on analyzing and maximizing marketing performance across various media platforms.

As the Marketing Communications Manager at Point Foundation, I drove brand visibility and engagement through dynamic inbound marketing and communications strategies. My role involved crafting compelling content, producing captivating videos, and executing targeted email campaigns, all aimed at amplifying our message. I managed media relations and oversaw PR initiatives, collaborating with consultants and interns to maximize campaign impact. With a strong focus on digital marketing, including SEM/PPC and web design, I significantly expanded Point Foundation's online presence. I also played a key role in enhancing brand recognition, increasing donor interactions, and streamlining the scholar-applicant submission process. Leading a dedicated team, I cultivated a culture of innovation and achievement, ensuring our efforts aligned with the organization's overarching goals. Key Highlights: • Strategy Development & Execution: Strategized and executed inbound marketing and communications efforts. • Content Creation & Management: Developed and implemented strategies for content creation, video production, and email marketing. • Media & Public Relations: Handled media relations, including managing PR consultants and interns. • Digital Marketing Expertise: Focused on SEM/PPC, direct response marketing, and web design to enhance online presence. • Brand Awareness & Multi-channel Messaging: Worked on increasing touchpoints with prospective donors and applicants, developing brand awareness, and coordinating multi-channel messaging. • Team Leadership: Managed marketing staff and IT consultants, ensuring cohesive team efforts. • Strategic Plan Implementation: Updated and executed marketing and communications goals aligned with the organization's strategic plan.

As Senior Manager of Digital Engagement at Outfest, I spearheaded the digital marketing and social media strategy for the Outfest Always On portfolio. This included overseeing the creation of United In Pride, Outfest's inaugural fully digital film festival, in collaboration with The Hollywood Reporter, Billboard, and Film Independent. I also launched the OutCast Presented by Outfest podcast and forged a new partnership with AARP for the 2020 Pride Project Digital Showcase. Additionally, I played a pivotal role in the strategy for the virtual 2020 Outfest Los Angeles LGBTQ Film Festival. Providing creative and marketing direction for Outfest Now, a digital streaming platform for LGBTQ+ films and content, I significantly contributed to the organization's digital growth and success. Key Highlights: • Digital Marketing & Social Media Strategy Leadership: Led the digital marketing and social media strategy for the Outfest Always On portfolio. • United In Pride Event Oversight: Oversaw the creation of United In Pride, Outfest's first fully digital film festival, in partnership with The Hollywood Reporter, Billboard, and Film Independent. • Podcast Launch: Launched the OutCast Presented by Outfest podcast. • Partnership Establishment: Established a new partnership with AARP for the 2020 Pride Project Digital Showcase. • Virtual Festival Strategy: Led the strategy for the virtual 2020 Outfest Los Angeles LGBTQ Film Festival. • Creative & Marketing Direction for Outfest Now: Provided creative and marketing direction for Outfest Now, a digital streaming platform for LGBTQ+ films and content. • Contribution to Digital Growth: Played a key role in driving the organization's digital growth and success.