Ananya Yadav

Toyota | September 2025 to December 2025 Led mixed-methods UX research including surveys, diary studies, and interviews to map how people form, join, and sustain communities, translating insights into strategic opportunity areas for innovation in Woven City, Japan. One Degree Impact | September 2024 to December 2024 Ran and synthesized 12 moderated usability tests on ODI’s services page to diagnose breakdowns in clarity, trust, and conversion, informing UX and content strategy to improve lead quality and engagement.

Graduate Assistant to the Chair of the CFR department

Led the development of a food & beverage brand focused on delivering a unique, customer-centric experience. My role included overseeing product development, brand identity, and customer engagement strategies. Key contributions included: Developing the product roadmap and leading flavor innovation. Designing packaging and content that connected with our target audience. Planning and executing events and pop-ups to directly engage customers and build brand loyalty. Collaborating with the team to ensure a cohesive brand experience across all touchpoints. Fugo's growth was driven by a focus on creating a brand that not only stood out but also fostered lasting connections with its community

Led user research initiatives to garner valuable insights, ensuring design elements aligned with the target audience's preferences and needs.

Taught two masterclasses on their platform for Digital Art (Procreate) and Dance.

- Evaluated marketing copy, art concepts, and final designs against Social Media Optimization (SMO) specifications to ensure alignment with brand goals. - Developed and implemented a comprehensive Social Media Marketing strategy targeting both online and offline audiences. - Collaborated with the creative team to produce dynamic marketing content and communication tools for promotional campaigns. - Enhanced brand awareness and generated leads through effective management of internal and external marketing campaigns and programs.

Interned in Kanoria Hospital, a drug, and alcohol recovery facility. Drs. Abhishek and Anand were my supervisors. I prepared case studies, gathered arriving patients' histories, monitored anomalous behavior, aided in group counselling sessions, and assisted patients with motivation strategies such as yoga, meditation, and exercise prescribed by the doctors.

- Designed and developed a professional website to enhance brand visibility. - Managed and optimized the Shopify account to streamline e-commerce operations. - Curated and edited engaging social media content to boost online presence. - Fostered strategic partnerships by coordinating with other Indigenous brands for collaborations and meetings.

Collaboration with the Ahmedabad Municipal Cooperation to make Ahmedabad a smart city.