ANANDA SENGUPTA

Progressive learning experience of 22 years in Sales. # (13 Years in FMCG + 2 Years in Telecom + 7 years in Alco-beverage) Worked extensively in whole of South, West and Eastern India. Proven Track record with 6 vertical promotions with consecutive Best Sales-employee awards in different organisation. Career growth Path: (TSI)  (Asst. Manager)  (Terr. Dev Manger)  (Snr. Terr. Dev manger) (Zonal Business Head (Circle Distribution Head)Regional Business Head  Cluster Head  Working in a succession role of Sales Director (Move expected within next 2 years) Presently associated with Carlsberg India Pvt. Ltd, as Associate Director Sales for West, East and North East of India. Leading a business size of INR 1000 crore net sales revenue. Current Role & Accountability: Delivering objectives of Sales ,Collections & profitability, Planning & reviewing, Trade Marketing, & Brand Activation, Sales-Development, MIS Managing a Team Size of 226 employees: . Direct Reports: 9 Reporting to VP - Sales. Cross Functional Engagement: • Supply Chain/ Demand Planning & Logistics for forecasting and exploring RTM opportunities. • Marketing for Brand Activation and Trade Marketing and exploring pricing opportunities. • Finance for Collections, billing, claim settlement, Channel partner’s ROI. • HR & Admin for recruitment and Performance Management process • Legal for compliances. • IT/Sales Dev. for Sales Automation reports / review /analysis. • Corporate affairs to establish communication with excise / corporation and other Government agencies. HQ : Kolkata