Anamika Singh
Lead Technical Architect @ CVS Health
About
Senior Salesforce Associate at PwC with 10+ years of hands-on experience in Salesforce architecture, CRM strategy, and enterprise cloud solutions. Expertise in designing scalable Salesforce platforms, implementing robust data-sharing models, and optimizing Salesforce CRM for business growth. Certified Salesforce Application Architect including Data Architect and Sharing & Visibility Architect. Proven success in leading cross-functional teams to deliver tailored Salesforce solutions that drive customer engagement, sales productivity, and operational efficiency. Passionate about leveraging Salesforce best practices, automation, and data-driven insights to help organizations achieve strategic goals. Committed to delivering results and of building trust and solving important business problems.
United States
New York City Metropolitan Area
Information Technology & Services
Salesforce healthcloud, Salesforce architect, Salesforce Service Cloud, Salesforce Lightning, Salesforce.com Development, Salesforce.com Implementation, Salesforce.com Consulting, Salesforce Sales Cloud, C, C++, Java, JavaScript, SAP Netweaver, SAP XI, HP ALM, Python, R, SQL, Microsoft SQL Server, Business Analysis
Experience

Senior Salesforce Associate
New Jersey, United States
Led end-to-end Salesforce Health Cloud implementations for clients like Blue Cross, Beckett Dickinson, Charles Schwab, NMDP, Ameri-Health Caritas and CareFirst, driving 20% YoY revenue growth. • Designed scalable Salesforce solutions for 5+ multi-region clients, increasing adoption by 40%. • Built and maintained strong client relationships to ensure project success and sustained adoption. • Led legacy CRM data migrations with 99.9% accuracy using Data Loader and ETL tools. • Architected and governed multi-environment deployment strategy, release management, branching standards, and cutover/rollback planning.

Salesforce Consultant
New Jersey, United States
Architected and implemented Sales, Service, Experience, and Marketing Cloud solutions across various industries. • Built custom Lightning components and Apex solutions, reducing manual tasks by 40%. • Created executive dashboards and reports to deliver insights into sales, service, and customer behavior. • Led JAD to align with business processes. Developed Apex classes, triggers, and batch jobs for complex integrations; executed large-scale data migrations with 99.9% accuracy using Data Loader and Workbench.

Salesforce Developer Intern
New York
• Worked on maintaining and customizing service and sales cloud standard and custom salesforce objects of health care CRM portal. • Actively interacted with all the stakeholders of the CRM such as case manager, director, sales manager. • Modified existing page layouts for different salesforce objects using related record standard lightning components in lightning APP builder to modify the records page layout to develop rich user interface and better interaction on page. • Expertise in creating and maintaining custom objects, tabs, record types, validation rules, roles, profiles, permission sets, page layouts and leveraging standard CRM object functionalities. • Skilled in supporting and troubleshooting end user and client issues related to CRM portal. • Expertise in creating and managing various automation tools like workflow, approval process, process builder and visual flows.

Salesforce Developer
Pune Area, India
• Worked on Salesforce.com sales and service cloud for one of the top telecom clients of USA handling 3 major applications. • Worked closely with sales team and business analysts and performed detailed analysis of business and technical requirements and designed the solution by customizing various standard and custom objects of Salesforce.com. • Monitored new Salesforce Release features/functionality and provided recommendations for process improvement. • Proficiency in SFDC Administrative tasks; created and customized Profiles, Roles, Users, Page Layouts, E-mail Services, Approvals, Workflows, Reports, Dashboards, Objects, Lookup and Master-Detail relationships, Formula Field, Validation Rules. • Worked on various standard Salesforce objects like Accounts, Opportunities, Leads, Contacts, Cases, Reports and Dashboards. • Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com Objects. Used it to read, extract, and load data from comma separated values (CSV) files. • Managed and implements customization requests by Business Users, including creating workflow triggers and automated email response. • Designed and modified Approval processes and created Approval steps which used email alerts and field updates. • Enabled chatter for the organization and to communicate with the users in the organization. • Migrated 10,000+ customers from Partner Portal to Community before scheduled timeline. • Identified and fixed the root cause for recurring issues through either customization or configuration. • Provided support and trained 1000+ application users worldwide and acted as the primary point of contact for end-user support. • Integrated DocuSign with Salesforce to fill out forms, send and receive signed documents online from clients. • Acted as liaison to other internal teams to facilitate CRM integration with other third-party systems
Anamika Singh's Contact Information
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