Anahita Hirani

Senior Analyst @ Zeta Global

About

I’m a New York based Programmatic Analyst with over three years of experience translating complex data into clear, revenue-driving strategy. I specialize in marketing analytics, advanced querying, and performance optimization, partnering directly with clients to turn insights into measurable business outcomes.With a background in consulting leadership and venture execution, I bring a structured, strategic mindset to every engagement, aligning analytics with commercial objectives, optimizing investment decisions, and driving scalable growth.

Country

United States

City

New York

Industry

Marketing & Advertising

Skill

Analytical Skills, Client Services, Marketing Programs, Campaign Strategies, Email Marketing, Design Strategy, Customer Acquisition, Media Consultation, Marketing Support, Search Engine Optimization (SEO), Sales Processes, Tech-Savvy, Project Analysis, Marketing Automation, Project Management, Consulting, Product Marketing, Digital Marketing, Public Relations, Adobe Photoshop

Experience

Senior Analyst

Zeta Global

2025-4 - Present · 1 yr 6 mos

New York, United States

Programmatic Analyst

Zeta Global

2022-9 - Present · 4 yrs 1 mo

New York, United States

Acting as a point of contact between the internal departments and the client for Programmatic campaign needs. Contributing and pulling data for execution of marketing strategies by analyzing and testing audiences and campaign performances across all DSP’s. Keeping on top of emerging technologies to provide detailed and updated insights.

Data Analyst Intern

Zeta Global

2022-6 - 2022-8 · 3 mos

New York, New York, United States

Founder

CYC-it-UP

2020-7 - Present · 6 yrs 3 mos

Mumbai, Maharashtra, India

A cycle rental company, where we let you enjoy the morning sunrise and evening sunsets

Graduate Assistant to the Marketing Chair

Fordham Gabelli School of Business

2022-1 - 2022-6 · 6 mos

New York, New York, United States

- Assist with the management of campus networking events - Engaging with the professors and the Marketing department with various administrative tasks - Networking with admitted students to provide assistance - Use VLOOKUP and Data Aggregating tools on Excel to combine data

Marketing Intern

WPP

2020-1 - 2020-4 · 4 mos

Mumbai Area, India

- Developed and implemented marketing and CRM strategies proved to show 4.5% success results to promote major brand clients - Streamlined Media campaign plans for Facebook and Instagram, monitored progress, solved issues for a minimum of 80% efficient functioning along with producing promotional event ideas that were a 99% success - Worked on Salesforce Trailhead, Facebook (Meta) Ads Manager, Microsoft Office

Intern

Ogilvy

2019-6 - 2019-8 · 3 mos

Mumbai, Maharashtra, India

- Concentrated on the design for the media posts and creating a strategy for the media plans - Worked on projects based on communications, case studies, and strategic thinking for the Indian FMCG brands

Intern

Wunderman Thompson

2019-1 - 2019-1 · 1 mo

Prabhadevi, Mumbai

- Focused on Client servicing, Brand management, Marketing research. - Headed negotiating contracts with 3 vendors for the team along with conducting on-ground research for India's leading manufacturers of cables and wires, Ploycab - Coached media interns and helped increase social media platforms gain a 57%reach

Intern

Rediffusion Y&R

2018-4 - 2018-5 · 2 mos

Jogeshwari, Mumabai

- Focused on developing brand strategies, promoting brand growth and expansion, implementing brand plans - Used a variety of data to drive volume and profitability along with laying our emphasis on achieving brand business objectives in the short and long term.

Intern

Fox Television Stations

2016-10 - 2016-12 · 3 mos

Lower parel, Mumbai

- Translated Audio Recordings into long-form text - Reviewed drafts of written transcriptions, and liaised the same with the movie production clients to convert the same into final documents