Ana Cláudia Rodrigues

Team management and development • Development of the brand's strategic planning and budget control. • Construction and strategy of CRM and LGPD campaigns. • Member of the sustainability council. • Management of store inputs, POS and 31 franchises in the national territory and 1 in Chile. • Analysis of results of actions analyzing qualitative and quantitative returns (KPI's of execution, volume and participation). • Focal point of relationship with franchisees, assisting them in defining online strategies, demand planning. • Implementation and governance of the flow of communication and marketing campaigns according to the calendar. • Review and development of the brand as part of the business model, with medium and long-term initiatives. • Conduct medium and large projects of data intelligence, to generate value and synergy for customers, representatives and steakholders. • Analysis of network competitiveness, to generate value and insights and anticipate and influence consumer decisions. • Market analysis monitoring | global and regional/industry trends. • Monitoring metrics and strategic performance indices to assess the effectiveness of actions taken. • Understanding and disseminating the importance and benefits of using cultural / qualitative mining, along with the business areas.

Development and execution of promotional actions and campaigns at the POS with a focus on Retail/KA • Metrics control for monitoring indicators of franchises, multi-brands and own POS. • Identification and inputs from the field, aiming at best practices to support decisions by the franchisor, franchisees and representatives. • Conceptualization and creation of shop windows and POS materials for the company's various channels in Latin America (Brazil, Chile, Peru and Mexico), with a direct interface with the units in the locations. • Analysis of results of actions analyzing qualitative and quantitative returns (KPI's of execution, volume and participation). • Service to channels throughout Latin America. • Manual for the sales and commercial team to apply materials at the POS and strategies. • Collection of information at the POS (product presence, promotional actions, sales and stockouts). • Analysis of customer needs x merchandising.

Creation and development of POS pieces, catalogs and online media and online and offline campaigns. • Elaboration of Brandbooks & Style Guides. • Benchmarking and analysis of consumer behavior. • Prospecting for co-branding opportunities for campaigns and events. • Active in coupon study projects and average ticket of POS's

• Governance of marketing processes, supporting the design and e-commerce areas, reporting directly to partners. • Creation and planning of institutional, promotional and online campaigns. • Media plan development, helping the commercial to increase the revenue and average ticket of the 10 stores. • Elaboration of CRM data and indicators, for training and future commercial strategies. • Focal point of relationship, with partners and suppliers, negotiating and managing contracts. • Responsible for providing training in cases of product launches, application of internal marketing actions and sales training, developing content aimed at sales professionals, as well as motivational training in person and e-Learning. • Management of area indicators such as average ticket, customers by store, target audience profile, sales by region, among others, presenting performance and opportunities to executives and other stakeholders involved. • Monitoring and daily adjustments of paid campaigns for google, facebook, Instagram and programmatic media • Responsible for internal marketing, internal events and conventions.

Implementation and construction of the brand's E-commerce. • Planning, strategy, execution and focus on conversion metrics analysis (Awareness, Consideration and Performance). • 360º integrated planning (VM, Trade, Branding, CRM and etc). • Technical analysis and improvement of SEO and CRO, producing performance reports and financial report of campaign expenses. • Construction, triggering and analysis of marketing emails, management and creation of content for social networks.