Ana Victoria Mantovani

I work at Fuchs Gruppe Brasil, driving marketing initiatives that connect market intelligence, consumer trends and brand strategy within the food industry. My role integrates strategic planning, research and execution, transforming market insights into innovation projects, brand development and customer-facing initiatives aligned with global guidelines. Key Responsibilities Market Intelligence & Consumer Trends • Analysis of regional and global market data using Innova Market Insights, Tastewise and Euromonitor Passport • Identification of consumer behavior shifts, emerging flavors and category opportunities • Competitive landscape monitoring to support strategic decisions Innovation & Strategic Projects • Development of research frameworks and storytelling for innovation initiatives and client presentations • Structuring insights and trend narratives for Innovation Days and category discussions Private Label & Packaging Strategy • Development of private label portfolios including benchmarking, product positioning and packaging formats • Coordination with suppliers and internal teams for packaging development and homologation Branding & Visual Identity • Creation and adaptation of labels, packaging and institutional materials aligned with global brand guidelines • Ensuring technical compliance and visual consistency across markets Digital Marketing & Content • Planning and execution of website, blog, email marketing and social media initiatives • Monitoring performance metrics and optimizing communication strategies Events & Trade Shows • Organization and coordination of trade shows, customer events and institutional presentations • Supplier negotiation and logistics management Global Integration • Collaboration with international teams to ensure alignment with global marketing strategies I continuously seek to expand my expertise in AI-driven research, marketing automation and strategic brand development, contributing to innovation and sustainable growth.

For two years, I participated in a cultural exchange program in the United States, living with an American host family and being responsible for the care of an 8-year-old child. With a weekly workload of 30 hours, my responsibilities included organizing daily routines, assisting with school activities, recreational engagement, and providing overall support in the child's daily life. In addition to the caregiving duties, the program required the completion of 12 accredited academic hours at an American college, which I fulfilled during my free time. This experience offered full immersion in a foreign culture and language across professional, social, and academic environments. It greatly enhanced my global perspective, autonomy, sense of responsibility, and interpersonal skills in a multicultural setting.

I worked as an English teacher for students at various levels, being responsible for preparing and delivering classes, as well as handling make-up lessons and extra support sessions. My responsibilities included grading assignments, participating in pedagogical meetings, and attending internal training and professional development provided by the franchise. I maintained direct communication with parents and guardians to monitor student performance, attendance, homework completion, and language development. I also contributed to school events and institutional projects, helping to create a dynamic and supportive learning environment focused on continuous growth.

Realizei meus estudos na universidade enquanto estava participando do programa de intercâmbio Au Pair.