Ana Pau Reynoso Pinedo

- Conduct day-to-day project coordination, planning, and implementation across multiple teams. - Lead the brand strategy and positioning. - Create Social Media strategy based on data and analysis. - Manage public and media relations. - Create and support paid campaigns for different channels.

- Led the development of the activities for over a hundred of volunteers, managing relationships with government, sponsors fulfillment & regional media strategies in USA, Mexico, Belgium, Germany and Denmark. - +50 media mentions & collaboration. - +60 interviews for admissions purposes. - +25 presentation with future and current sponsors.

- Price Strategy Analysis - Market Research of National and International Trends - Market & Olfactive Portfolios Actualization

• Internal communication • Regionalize global campaigns for Mexico's location • Analysis of activity in social media • Placement of notes for several media • Events for senior executives • Design local campaigns for internal use • Public Relations

Elaboration of video, from idea to production, for the Michou and Mau foundation. About the prevention of injuries caused by accidents caused for hot pots in the kitchen.

Project: Public Relations within the Paddock’s Area in Mexico’s Formula One. Implementing support in the area of public relations within the Paddock’s area during the event of the Grand Prix in Mexico City; making lists, sending invitations, helping to settle customers within their suites, implementation and delivery of documents, and direct treatment with the client following the Grand Prix’ days.

Flavor’s Sensory and Consumer Insights Project: Sensory entretainment panel and internal consumer analisis. Give support within the development of the internal trained panel within the aromasphere and artificial sweeteners, as well as providing support within the trained project for the visually impaired. For the second project a food consumer survey divided in categories was implemneted to the employees in order to make a market scan to understand the consumers preferences

Perfume Commercial Area Project: Data preparation in order to load unto the Customer Relationship managment sistem. (CRM) Organizing and compiling local and global contact information in order to upload within the sistem (CRM ) with the purpose of creating a closer relationship with the client that would be translated into better relationship with our costumers.

Sweetgoods Flavor division Project: Vanilla diagnostic study. Sample development of a variety and dose of the different vanilla flavors in order to identify the foundation preferences for the of bisquettes and milk.