Ana Carolina Ramirez Amaya

Transformation - Leadership & Talent - Value Creation General Manager of Prosegur Alarmas Colombia, a company dedicated to the sale of alarms to the residential, commercial, SME, and large customer segments. Development of the mass market for residential alarms in the country, positioning Prosegur Alarms as the leader in the category, strengthening transformative strategic alliances, implementing new marketing channels, and promoting an innovative value proposition, providing accessible security solutions to homes and creating value for shareholders. Building and consolidating a high-performance team. Sponsor of the Prosegur Alarms Colombia Young Talent program. ▪️ Launch of the Prosegur Alarms brand in the country in 2018. ▪️ Active base growth >200%. ▪️ Consolidation of strategic alliances, Bancolombia & Prosegur Alarms. ▪️ Improvement in business margin. ▪️ Sustained increase in value. Translated with DeepL.com (free version)

Leadership - Profitable growth - Sales I comprehensively managed the northern region, including sales, operations, and customer service. I developed the distribution channel growth plan. Regional spokesperson for PR and marketing strategies in the region. Ensured and complied with the company's strategic KPIs. Leadership and promoter of organizational culture. ▪️ Transformed profitability through cost control, product mix, sales channel efficiency, and operations. ▪️Sustained growth contributing 35% of the country's total sales volume. ▪️ GPTW recognition. ▪️ 2013 Northern Regional Sales Manager; 2015 Northern Regional Manager; 2016 Bogotá and Central Regional Manager.

Leadership - Commercial - Retail Banking Leader in the ranking of commercial indicator compliance at the national level. Responsible for the compliance of the bank branch's transactional operations and operational indicators. ▪️ National ranking Top 3 in TDC placement, average ticket, first purchase ticket, penetration of value-added products, volume of scheduled savings, consumer credit disbursement.

Mass consumption - TAT - Distribution channels Responsible for sales volume in the Meta and Guaviare areas and foreign markets through the distribution network, ensuring coverage in the categories of carbonated and non-carbonated beverages, water, and juices. Increased the level of satisfaction among commercial customers in the area. Executed a distribution network growth plan. Sales budgets by sales channel. Market share leadership in the areas. Customer management and special negotiations, Horeca, supermarkets, TAT, modern channel, institutional, among others. Ensure point of sale execution, trade. Commercial management model, layout, display, cold coverage, % penetration by product. ▪️️ Recognition as best foreign sales manager in the region for commercial management model. ▪️ Lead migration of sales channels from self-service to pre-sales. ▪️ Growth in new areas, expansion of coverage. ▪️ Attraction and engagement of new distributors, business model.

Retail - Sales - Leadership Plan, design, and manage the monthly plan to achieve the sales targets for each family and category under your responsibility. Optimize sales processes. Ensure displays, promotion of seasonal products, and/or catalog to guarantee compliance with the budget and store management indicators. Ensure the setup of monthly events, inserts, and campaigns, as well as layout adjustments. Ensure availability. Manage out-of-stocks and plan sales of high- and low-turnover SKUs, new SKUs, deactivated SKUs, and clearance items. ▪️ Reduce inventory levels, plan demand. ▪️ Reduce breakage/shrinkage percentage with a strong focus on inventory management and training of staff in charge. ▪️ Recognition of excellence in customer service. Mystery shopper. ▪️ Contribution to average ticket chain vs. store. ▪️ Responsible for the holiday season. ▪️ Budget compliance in the areas of outdoor, agriculture, appliances, decoration, and garden decoration.

Teleco - Sales - Leadership Developing the sales plan for the assigned CVC with the team in charge. Scheduling and managing opportunities to achieve postpaid and prepaid sales volume in line with company conditions and parameters and meet the budgets set by the VP of Sales. Managing the strengthening of the sales team with product and service training, achieving greater product knowledge and reflecting this in the execution of the budget with minimal subsequent deactivations and the highest level of after-sales satisfaction. ▪️ Positioning the new San Martin and Gran Estación CVC sales centers ▪️️ Meeting CVC sales targets ▪️️ Promotion from CVC executive to CVC coordinator in 2007.

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