Ana Carolina Pereira

• Portfolio Management: Responsible for managing the product lifecycle for Represented Brands. •Analysis and Performance: Conducted market analysis and KPI tracking to identify trends, gaps and optimize product performance. • Go-to-Market Strategy: Developed and implemented market entry strategies and commercial campaigns. • Cross-Departmental Collaboration: Led collaboration with cross-functional teams (Product Development, Communications, Training, S&OP, and Visual Merchandising) to ensure strategic alignment and efficient execution.

• Strategic Support: Provided essential support to the Product Manager in managing the Hypertension portfolio. • Market Intelligence: Performed market and performance analysis, utilizing data tools to identify new opportunities and portfolio gaps. • Marketing Communication: Developed detailed briefings for communication materials, campaigns, training, and promotional activities, ensuring message clarity and impact. • Logistics and Events: Coordinated volume projection, sample dispatch, inventory monitoring, and the execution of industry events, trade shows, and congresses.

• Procurement Management: Responsible for the sourcing operations of accessories (MIT) and the development of the material category strategy for the Transmission Products factories. • Negotiation and Qualification: Conducted national and international negotiations and supplier qualification processes, ensuring quality and cost-effectiveness. • Budget Control: Rigorous monitoring of project budgets and material delivery, ensuring budgetary compliance.

• Volume Planning: Led volume planning activities. • Pricing and Roadmap Management: Managed price updates and product roadmaps. • Procurement and Supplier Negotiation: Responsible for office supplies purchasing and supplier negotiations. • Budget Monitoring: Tracked and monitored the department’s budget, ensuring financial control and compliance.