Amy Kiefer
Board Director @ Alzheimer's Association®
About
VISIONARY GROWTH LEADER | TRANSFORMATIONAL OPERATOR | TRUSTED ADVISOR A seasoned executive known for helping organizations and people grow through periods of complexity, transition, and opportunity. Brings a rare ability to see enterprises in three dimensions—strategy, systems, and human dynamics—and to translate that perspective into clear, sustainable action. Has led across privately held, family-owned, ESOP, private equity–backed, and public Fortune 500 environments, consistently aligning purpose, performance, and profitability. Recognized for calm, values-centered leadership; disciplined execution; and the capacity to guide stakeholders through change while honoring legacy and culture. Career Impact Highlights Sustained High-Growth Transformation Advised and scaled four operating companies with direct-reporting Presidents, establishing organizational clarity, operating discipline, and innovative commercial strategies. Delivered four consecutive record years with topline CAGR exceeding 25% and EBITDA CAGR exceeding 40%.Profitable Leadership Through Global Disruption Achieved 30% profitability and positive topline performance during the global pandemic by prioritizing people, stabilizing supply chains, modernizing systems, and securing essential-business status—while maintaining customer commitments. Accelerated Turnaround & Strategic Exit Repositioned a private equity–owned, distressed $75M manufacturer, restoring confidence and performance and enabling a strategic sale at a premium multiple within twelve months. Market Leadership Through Innovation Recaptured and expanded market leadership across multiple industries through product innovation, differentiated commercial strategies, and proprietary manufacturing capabilities deriving meaningful market share gains even in mature or low-growth sectors. Areas of Expertise· Enterprise & Portfolio Leadership· Transformational Growth & Turnarounds· Mergers, Acquisitions & Integration· Organizational Alignment & Succession· Operational Excellence & Systems Thinking· Commercial Strategy & Market Expansion· EBITDA & Shareholder Value Creation· Board Governance & Advisory LeadershipMarkets/Industries Served· Consumer Packaged Goods· Manufacturing· Industrial Goods· Consulting· Distribution· Retail· Education· Paper & Packaging
United States
Greater Minneapolis-St. Paul Area
Cosmetics
C Suite, Board Member, Business Transformation, Strategic Vision, Growth Strategies, EBITDA Growth, Mergers & Acquisitions (M&A), Divestitures, Long-term Stakeholder Value, Leadership, Board Engagement, Executive Management, P&L Management, Corporate Development, Customer-focused Innovation, Systemic Continuous Improvement, Cross-functional Team Leadership, Board Presentations, Financial Acumen, Budgeting & Forecasting
Experience

Board Director
Board of Directors, Minnesota-North Dakota chapter
The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. The Minnesota-North Dakota Chapter is one of seven founding chapters of the national Alzheimer's Association, headquartered in Chicago. Our Chapter began in 1979 when family caregivers came together around a common need of getting support and help for their loved ones with dementia. The Alzheimer’s Association Minnesota-North Dakota Chapter provides support services, care options and education for families and caregivers throughout Minnesota and North Dakota. The Alzheimer's Association leads the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia.

Chief Executive Officer (CEO)
Minneapolis, MN
Led transformation, growth, and diversification of a family-owned, national distributor serving the health, wellness, and beauty markets. Franchise model. Guided ownership transition, new governance model, and succession planning while preserving and improving legacy relationships and culture. • Stabilized operations while building a scalable platform for future growth and diversification. • Aligned multi-distribution-center operations, implemented ERP, created talent management program, built foundational development and accountability across a highly tenured organization. • Strengthened core partnerships while shaping strategies beyond single-customer dependency.

President
St Cloud, MN
President | December 2022 – November 2023 Provided enterprise leadership for a third-generation, >$250M family-owned auto parts aftermarket distributor supporting 300+ retail locations across nine states and 1,800+ employees. • Integrated 100+ retail locations and led 14 acquisitions within one year. Established strategic and cross-functional alignment to enhance organizational effectiveness. • Optimized sourcing, inventory, logistics, and distribution while strengthening talent development and succession planning. Created knowledge transfer programs to reduce risk.

Chief Operating Officer
Greater Minneapolis-St. Paul Area
Advisor and operating leader for a diversified, privately held $100M+ holding company. Executed succession planning while serving as COO and interim CEO across four operating companies. • Delivered four consecutive record years (2019–2022) through enterprise-wide transformation and disciplined execution achieving 25% consolidated revenue CAGR and 43% EBITDA CAGR. • Delivered 30% consolidated net income growth despite tariffs and pandemic disruption. • Introduced robust planning cadence, talent systems, and accountability models across four presidents, leadership teams, and entities.

Director
Greater Minneapolis-St. Paul Area
Retained post-acquisition to lead integration and growth initiatives following paper and packaging $1B+ manufacturer Liberty Diversified International’s acquisition of Mayline Company. • Clarified vision, aligned brands, and repositioned the business for accelerated growth. • Delivered successful relocation of manufacturing operations from Wisconsin to Iowa. • Achieved 20% distribution growth through e-commerce and channel realignment.

Vice President - Mayline Company, LLC
Milwaukee, WI
Recruited to lead the turnaround and divestiture of a distressed $75M manufacturer. • Designed and executed a comprehensive transformation and go-to-market plan addressing strategy, talent, and operations. • Delivered a successful sale to a strategic buyer at an above-market multiple within 15 months.

Vice President - Education Strategic Business Units
Green Bay, Wisconsin Metropolitan Area
Led two business units within a $1B+ ESOP organization serving higher education and K–12 markets. • Delivered 37% and 25% growth across business units through focused commercial execution and product innovation. Double-digit market share gained (+9% topline CAGR from $150M to $210M). • Achieved the highest revenue and profit record for a sole product family, and greatest business unit growth in company history. Honored with industry awards and mentorship recognition.

Global Director, Specialty Growth
Appleton, WI
Led global specialty paper businesses within a $1B+ ESOP organization (formerly Appleton Papers). • Identified and scaled new growth segments leveraging proprietary carbonless microencapsulation technology. • Promoted rapidly to run two business units. Delivered 20% growth in a declining market and a 60% profitability improvement through asset optimization.

Brand Strategy / Brand Development Manager
Appleton-Oshkosh-Neenah Area
Relocated to join the HUGGIES® Brand for this public (KMB) Fortune 500 consumer goods company with $20B+ in revenue. Selected for accelerated leadership development. • Led brand strategy, packaging, and channel initiatives across mass, club, and specialty retail. • Managed cross-functional projects spanning brand marketing, manufacturing, packaging, supply chain, and technology. ©Disney, Target Corporation, and big box (Costco, Sam’s) liaison.

PRIOR ROLES HELD
Global Market Specialist- Americas Egon Zehnder International Consulting - Atlanta, GA National Sales Manager Joiner Associates (Oriel) Consulting - WI & MA Customer Service Specialist Rayovac Global CPG - Madison, WI Business Manager Wisconsin Bus Distributor - Madison, WI
Amy Kiefer's Contact Information
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