
amy lu
public relations and digital media associate
About
▪ Works well independently as well as leading roles with exceptional teamwork skills ▪ Committed to excellence with a continuous improvement mindset ▪ Positive outlook in completing and exceeding goals, and great attention to detail ▪ Excels in a fast-paced environment, diligent work ethic, and able to shift to other priorities as needed ▪ Language fluency in both English & Cantonese ▪ Proficient in Microsoft Office Applications and Adobe Photoshop
canada
toronto
public relations and communications
teamwork, customer service, microsoft office, sales, critical thinking, microsoft excel, powerpoint, research, social media, community outreach, data analysis, banking, data entry, interpersonal skill, organization and prioritization skills, energetic self starter, highly detail oriented, high level of confidentiality, due diligence, cantonese, work independently with minimal supervision, microsoft word, adaptability, customer experience, healthcare, psychology, high reliability, loss prevention, compliance
Experience

loss prevention agent
td
Initiate fraud claims through itemizing fraud transactions confirmed by the customer and making arrangements for card replacement, review of unusual activity utilizing specialized fraud detection software.

public relations and digital media associate
henkel

customer service representative and secure desk operator
td
* ▪ Provide consistent exceptional customer service to customers while processing transactions in an efficient, accurate and professional manner in the second highest volume branch in the Markham district * ▪ Build long-lasting customer relations through applying CEI tactics and personalizing transactions * ▪ Conduct customer banking transactions with highest code of conduct and integrity within security laws and regulations * ▪ Make sound credit decisions when negotiating cheques based on Customer profile and history on a daily basis with no non-credit losses record * ▪ Identify opportunities to promote and provide advice on TD Canada Trust products and services, while assisting in the sales referral process for business growth * ▪ Meeting and exceeding sales revenue goals for each quarter * ▪ Learned to skillfully use S3, Admin Apps, and C3 programs within a two week period and became highly efficient at processing

administrative assistant and tax preparer
ken tax services
* ▪ Prepared and filed tax returns accurately and competently in office & at clients’ homes * ▪ Answered customer’s enquiries about taxation laws, and thus helped to build loyal and strong relationships with clients * ▪ Developed and implemented an electronic client database to increase scheduling efficiencies * ▪ Processed replies to CRA’s concerns and requests on behalf of client

sales representative
victoria's secret
▪ Worked closely as part of the team to open the very first Victoria’s Secret within the GTA area. Gained tremendous experience in launching the VS brand into Canada and the intricacies of opening a new store ▪ Lead small team of Sales Associates to effectively and efficiently operate the fitting rooms (where top talent is allocated) in times of high traffic while keeping customer experience satisfaction high ▪ Achieved an index of 55 in conversion rates and $125,000 in sales during high peak times ▪ Provided exceptional customer service, knowledge of merchandise, and availability of assistance ▪ Assisted in product launches through marketing features and benefits to customers as they walked through the store, premiumized sales, and drove brand loyalty by giving each customer their personalized merchandise recommendations

project manager
university of toronto
▪ Organized and facilitated specific charitable projects that raised funds of approximately $10,000 in total, exceeding our goal by 100% ▪ Raised awareness of the social issues and existences of charitable causes such as lack of access to fresh water in developing nations and racism via marketing posters and a presentation prior to the main event ▪ Lead meetings with other UTSC Clubs to increase collaboration efforts to promote and organize events such as UTSC Idol, game nights, and ▪ Gained event coordination, marketing and advertising skills through devising a general framework with flexibility later revised for a better fit for the event, as well as created flyers, a promotional video, and made announcements in lecture halls with teammates to publicize the event

gift shop sales
bridgepoint active healthcare
* ▪ Improved consumer shopping experience through conversation while providing patients, visitors and staff with fast and friendly consumer/cashier service * ▪ Catered to customer’s needs professionally and efficiently in a fast-paced and pressured environment * ▪ Acquired customer relation skills and cash register operation

fraud detection analyst
td
* Make Quality Decisions through analyzing financial transactions accurately and efficiently, identifying and escalating unusual activity, mitigating potential loss and risk to the bank * able to coordinate a varied workload, addressing fraud concerns as well as shifting to other tasks as needed throughout the day * identify fraud trends and sharing knowledge with analytics and colleagues * comprehensive understanding of supporting systems and web applications such as Interac Administration System, HOST, CIF, TSYS, PEGA, and Gateway
Education
university of toronto scarborough
psychology
▪ Recruited 150 volunteers to participate in Brain Day which is a national outreach program to elevate students’ interest in the human brain and how to use their mind to protect their bodies ▪ Managed priorities, scheduling tasks to ensure volunteers were properly allocated across 43 classrooms ▪ Lead training sessions for Brain Day volunteers and trained them on the curriculum about brain injury and prevention to about 1,161 grade 4 and 5 students. Coordinated all training materials and educated volunteers on code of conduct in public school settings Activities and Societies: Charity Sub-Committee, Psychology and Neuroscience Departmental Association
amy lu's Contact Information
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