Ami Shah

Our award-winning, research-backed platform combines wellbeing curriculum, data-driven surveys, educator PD, and family supports — helping schools strengthen student wellbeing, resilience, and school culture at scale. Trusted by schools and governments across North America, the Middle East, and beyond. 🏆 Silver Winner, Reimagine Education Awards 2025 | District Administration Top EdTech Product 2024 Trusted by schools globally, with localized content and partnerships including Abdulla Al Ghurair Foundation, Taaleem Education, Aldar Education, Bloom Education, Chicago Public Schools and Utah State Board of Education. Curious how we're using technology to drive better wellbeing outcomes? Let’s connect.

Imagine K12 (IK12) is the education vertical within Y Combinator. Peekapak raised funding from IK12 as part of the Fall 2014 cohort.

• Advised and executed programs with Canadian B2C and B2B tech startups on marketing strategy, launch strategy, social media, lead generation and content marketing. • Advised startup social enterprises in Vietnam on the redesign of their marketing strategies. • Developed communications improvements for the Blue Dragon Children's Foundation in Vietnam. • Assisted AADAHAR (an AIDS support NGO in India) with their strategic plan for a World Bank project. • Advised and helped launch Shalimar Flower Shop's e-commerce solution, now contributing to 60-70% of annual revenues.

Profit Hot 50, Consumers Goods Firm, manufacturing award winning, eco-friendly cleaning products Leadership & Results Orientated • Managed the Consumer/Retail division of Planet People, including three eco-friendly cleaning lines: Concrobium (concrobium.com), iQ (iQclean.com) and Gloves Off (glovesoffclean.com) across North America, driving 30% growth vs. year ago. • Initiated and led a new Product Development process involving the Senior Executive team to build new product initiatives over the next 2-5 years. • Closely collaborated with the VP of Sales to help secure +1300 new retail/online distribution points. Analytical & Creative Problem Solving • Developed strategic marketing plans, budgets and reports on goals achieved. • Led brand positioning, brand architecture and retail launch planning for new product initiatives. • Oversaw all online and social media properties, analytics and online and search marketing. Designed and initiated company’s social media strategy leveraging Twitter, Facebook, YouTube and blogging. • Hands on experience developing cost effective, grassroots community programs and content, such as iQ’s ‘Who Cares About this Planet” Campaign, featuring a provoking film that facilitated a dialogue on the issues of the environment and garnered close to 200k views over multiple websites. Communication & Interpersonal • Oversaw marketing wide meetings, training and team building activities and lead and manage a team of two Assistant Brand Managers to execute marketing plans across three brands. • Built strategic partnerships and relationships with service vendors, retailer accounts and community partners, such as working with 10 non-profits to provide mold training workshops and over $10k worth of donations to assist with Hurricane Sandy relief. • PR lead and spokesperson; with coverage on outlets such as BT, CTV, CHCH, Fast Company and TreeHugger.

• Led a category analysis recommending $1M in savings for a $50M packaged foods company • Collaborated with team of 5 consultants to develop broader company wide sales strategies

Taught children in K-4 classrooms English as a second language.

Leadership & Results Orientated • Managed largest (+$40M) and fastest growing (+37%) hair colour brand, Nice n' Easy • Launched one of the most significant P&G beauty innovation in 2008, Perfect 10, exceeding launch targets ahead of schedule and surpassed US share results by over 40% • Established a new marketing plan for Natural Instincts, reorienting the brand on a path of 15% p.a. growth after three years of near flat share results Analytical & Creative Problem Solving • Analyzed category and product concept research and co-developed financial models to determine pricing, distribution and promotion strategies for the Perfect 10 launch. • Identified Canadian specific consumer barriers to purchase for Perfect 10 and leveraged new advertising formats (educational TV and magazine ads / product endorsements) • Identifying key success factors for the Perfect 10 launch, that were leveraged globally • Re-positioned the L'Image brand by evaluating historical trends and conducting scenario analyses, halting three years of declining sales (exceeding initial forecasts by 12%) Communication & Interpersonal • Coordinated a multi-functional team of 15 individuals to execute the Perfect 10 launch • Presented key decisions, challenges and results weekly to senior management • Coached two marketing assistants to execute Nice n' Easy marketing plans • Lead leadership training for new hires and received an award for outstanding performance Junior Achievement (in association with Procter & Gamble) • Taught students in high risk neighborhoods the Economics of Staying in School program • Mentored students weekly on how to start their own student venture (Company program) • Recognized with an internal P&G award for volunteering achievements

• Coordinated with cross functional marketing, sales and operations teams to develop solid, achievable brand strategies (Delissio Pizza, Life Savers and TOBLERONE) • Conducted strategic portfolio analysis modeling for existing and new businesses

INSEAD is a graduate business school with campuses in Europe (Fontainebleau, France), Asia (Singapore) and the Middle East (Abu Dhabi). INSEAD's MBA programme is ranked as the #1 Global MBA by the Financial Times in 2016 and is consistently ranked as one of the top global programmes by other several leading publications including Forbes (#1 International MBA) and Bloomberg Business Week (#5 MBA Non-US Schools) • Awarded the Canadian Foundation Scholarship

• Graduated with Distinction • Awarded the Terry Fox Humanitarian Award, a full national scholarship • Elected to receive the Alumni Award for significant contributions to the university community • International Study Exchange: 1 Semester at EUROMED Ecole de Management, Marseille, France • International Work Exchange: 1 Co-op term at the Aberdeen City Council, Department of Education • Student International Travel Fund Scholarship, for academic achievements