Amelia Coyne

Supporting local and national communities and business by providing affordable/accessible portrait, event, and real estate photography along with interior and graphic design. Commercial clients include the city of Louisville Co., KTM Parts, HatchCraft Creative, Luxar Photography & Bob Booth Custom Homes. Specializing in: • Private and commercial events, portraits, architecture, and product photography • Logos, Branding, Custom Graphics and Layout Design for marketing collateral & apparel products • Photo manipulation, expert in color-adjustment and cloning • Album/Catalog design for Commercial Products, Weddings, and Corporate Identity

With a focus on client on-boarding to Adobe Experience Cloud, I employed Agile, RAD, LEAN, & DMAIC methodologies to lead assign projects, exercising discretion with decisions while balancing multiple work-streams and budgets simultaneously across all Experience Cloud products. Graphic Designer focusing on custom graphics and internal communications and training documentation. - Clients include Microsoft, LinkedIn, and The Church of Jesus Christ of Latter-day Saints - Trusted advisor to Microsoft and LinkedIn - Daily use of Professional Service Automation, SharePoint, Smartsheet/Microsoft Project, Power BI, MS Teams and BlueJeans in tandem with standard governance practices to keep customer and internal projects aligned for success - Responsible for developing, publishing, and presenting thought leadership materials associated with practice, initiative, and focus areas including but not limited to Business Requirements, Project Plans, Resource and Budget Trackers, RAID Logs, and Executive Readouts - Active contributor in planning and hosting senior stakeholder meetings as well as driving improvements to processes and templates - Mentored internal and external Microsoft MarTech team members in all Adobe solutions - Daily management of assigned budgets; including allocation & tracking with forecasts and burn down graphics - Directly responsible for driving communications for specialized partners, and meeting deadlines specific to focus areas

Implemented divisional projects promoting and enhancing REI’s identity and private brand. Improved operations, applications, infrastructure, and process for brick and motor with design and implementation of Visual Tools App. Established process to support high quality and standards be delivered on time and in budget. Worked cross-collaboratively, and as lead, on assigned projects exercising discretion in making profitable decisions, balancing multiple work streams simultaneously while traveling to various locations to verify and/or execute projects. Product and Event Photographer focusing on product presentation and corporate events for promotional and internal store communications, delivering compelling narratives to customers and employees. -Managed UI creation and content development for all Store Design + Visual Merchandising internal training guides and retail floorset guides. -Oversaw timeline, scheduling, production and publication of 15+ retail floorset guides per year, including weekly content and bug updates, and weekly project plus updates delivered to team and cross divisionally. -Increased ROI with the design, production, and roll out of Visual Tools App providing a robust self-service environment for customer facing employees, UX enhancement with merger of a multi-app experience into a single-app experience, enablement of interactivity between content utilizing Adobe AEM/CQ5, HTML, and DAM software. -Drove analysis, evaluations, and risk management on issue resolution for overhaul of internal digital Visual Floorset Guide development process using DMAIC methodologies, increasing ROI by eliminating paper waste and ineffective process by adapting existing process to meet current team dynamics utilizing online proofing and collaboration software. -Produced and distributed digital training content capturing processes from start to finish for in-store product displays, fixture installs, signage/found art wall display, and product and store photography.

Worked nights and weekends selling gear and apparel for REI Co-op, sharing tips and tricks for outdoor photography with clients/customers, and consistently exceeding monthly membership sells. • Composed fixture arrangement and product displays utilizing seasonal retail floorsets and brand style guides. • Supported sales and fostering a love for the outdoors by sharing extensive knowledge and life experience with REI's "House of Brands" gear and apparel. • Increased customer retention by creating authentic experiences for customers and community members offering adaptability, innovative solutions and attentiveness to details in verbal and print communications.

Lead all project planning, development, and curatorial vision for local and national events and exhibitions. Managed consignors and artists to obtain work for exhibit/sale, while leading digital/print marketing projects, resource management, and product negotiations. Product and Event Photographer focusing on fine art (product) for, inventory, print, and auction listings, including commercial and private events for use in print and digital marketing material and editorial publications. • Successfully managed 70+ artist from across the nation through the acquisition, representation and sale of work with frequent check-in calls or in person visits to ensure partnership longevity and relationship management • Supported budgets, forecast, and burn-down reports for all gallery events facilitating all aspects of exhibition requirements including insurance, transportation of art and artist, documentation, and PR. • Increased ROI by enhancing the UI/UE employing a card-based layout design to aid in the presentation and organization of represented artists and available inventory. • Partnered with local and national charitable and non-charitable organizations, including Children’s Hospital, The Imagine! Foundation, The Buffalo Bill Museum in Cody Wyoming, and The Carriage House Community Table in Boulder, Colorado, to ensure event staffing & volunteers, planning, and funding success for all gallery auctions and events. • Developed relationships and served as a liaison between MWFA and the Denver/Boulder community on issues of public art & engagement by attending community meetings to foster and maintain positive working relationships between artist patrons, sponsors, and the media as well as promoting the MWFA Art + Business consignment program, developed to increase the presence of art in local businesses.

Managed cost analysis, budget allocation and tracking, and forecast charting for all print and digital marketing projects, including inventory of product samples, product photography, and digital file preparation. Product and event photographer focusing on product inventory images and on-location shots covering product creation and use for print and digital marketing material. • Managed content development, production, and digital and print publication for 10+ marketing campaigns per year. • Oversaw budgets and resources for all marketing campaigns, including analyzing and forecasting costs, evaluating cost vs ROI, and presenting data to senior leadership • Partnered with regional artists and product design experts to create marketing campaigns for special events and new product launches. • Collaborated with cross divisional teams to ensure project and campaign needs were met by leading project scheduling and ensuring process steps were completed on time and budget. • Managed product inventory and photography as well as production and file prep for all digital and print graphics and media assets.

Managed daily operations and exhibitions, assisting in cultural vision for the Birke Art Gallery at Marshall University. Event Photographer focusing on exhibitions, private, and public event images for use in print marketing material for gallery and University publications.