Amber Beierbach

Lead the strategic direction and execution of marketing at EnerStar Solutions, aligning initiatives with company growth objectives and revenue performance. Oversee a cross-functional marketing team across operations, design, sales enablement, and demand generation. Partner closely with Sales and Business Development to drive pipeline growth, improve conversion, and ensure marketing efforts are directly tied to business outcomes. Own brand strategy, positioning, and messaging, while guiding creative direction across campaigns, digital presence, and industry engagement. Lead key initiatives including CRM and marketing automation development, and oversee major programs and events. Manage marketing budget, resource allocation, and performance tracking, providing data-driven insights to support executive decision-making. Drive adoption of AI and advanced marketing technologies to improve efficiency, scalability, and overall marketing effectiveness. Collaborate cross-functionally to align marketing with broader business strategy and organizational priorities.

Led the execution and growth of marketing initiatives at EnerStar Solutions, aligning brand, digital efforts, and sales enablement to support revenue objectives. Played a key role in building and implementing the company’s CRM, including process development, training, and adoption across the sales team. Managed and developed a marketing and sales support team, while supporting the sales cycle through quoting, RFQ coordination, and customer-facing activities. Partnered closely with sales and leadership to strengthen alignment, improve messaging, and contribute to revenue-generating initiatives.

Supported a wide range of marketing initiatives at EnerStar Solutions, including internal communications, social media management, content creation, and campaign execution. Contributed to the company’s full rebrand, helping ensure consistency in messaging and brand presence across all channels. Assisted with event coordination, marketing materials, and digital content, while partnering with HR on recruitment and onboarding initiatives. Played a foundational role in supporting the growth and development of the marketing function.

Manage the day-to-day functions and staff of promotions department at 105.3 ROCK and JACK 102.1. Responsible for managing sales promotions and marketing strategies on major social media sites and company websites. Develop contests and sweepstakes, including rules, contracts and revenue-generating strategies. Collaborate with sales staff to plan campaigns while also analyzing sales and marketing data for improved strategies. Apply strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet any daily demand.

Helped execute the day-to-day functions of the promotions department at 105.3 ROCK while also representing the company at public, private and community events. Also was responsible for creating online content for branded websites and social media sites.

The Students’ Association of Medicine Hat College (SAMHC) is the voice for all students on campus and in provincial forums. Representatives from the SAMHC sit on the General Academic Council and the Medicine Hat College Board of Governors. I was involved in the creation and development of new executive roles that began in 2010 such as VP External. As VP External, other than representing students on the mentioned boards, my main role was to provide all SA marketing needs on campus such as managing the website, all social media sites, and any advertising and promotions on and off campus. I also was responsible for the sponsorship sold in the student handbook.

The Students’ Association of Medicine Hat College (SAMHC) is the voice for all students on campus and in provincial forums. Representatives from the SAMHC sit on the General Academic Council and the Medicine Hat College Board of Governors. As VP Activities, other than representing students on the mentioned boards, my role was also to plan and execute social functions such as orientation functions, events, concerts, mixers, student lounge events and activities, student trips, awareness events and club activities. I was also responsible for all marketing (i.e. facebook, twitter, website, posters, flyers)

Graduated with a Double Major in Marketing and Global Tourism