Amanda Rizky F.

Led B2B specification marketing by engaging 100+ architects, interior designers, and contractors, driving Puffin to become a preferred specification brand across key project segments. Ranked Top 3 Specifier / Marketing Contributor (2025) based on project value penetration and brand usage growth. Accelerated brand penetration across commercial and residential projects, managing end-to-end project engagement from concept design to on-site application support. Drove cross-functional execution with R&D, Marketing, Sales, and Logistics, improving project readiness and delivery efficiency while ensuring brand consistency. Translated technical data and site measurements into high-conversion product recommendations, increasing brand adoption and specification success rates. Influenced early-stage project decisions through budgeting support and value-engineering input, strengthening client confidence and brand trust. Contributed to brand messaging and campaign alignment across project-based marketing initiatives. Executed on-site trials, mock-ups, and product demonstrations, reducing technical issues and rework by up to 60% while enhancing hands-on brand experience. Supported 50+ commercial and residential projects, significantly increasing brand visibility and repeat specification within architect & designer networks.

Completed 20+ freelance interior design projects, including residential homes, cafés, retail spaces, and office interiors. Conduct field surveys to measure and review further. Acquired 70% of new clients through referrals, highlighting strong client communication and professional reliability. Managed end-to-end project execution including budgeting, sourcing materials and furniture, and coordinating with vendors.

Designed custom logos, branding materials, and marketing collateral for a variety of clients, including startups and established businesses. Developed brand identities (logos, brand guidelines, visual systems) that helped improve clients’ brand perception and appeal by up to 85%, based on client feedback. Designed social media content, brochures, banners, and promotional materials—contributing to up to 60% increase in digital engagement for clients.

Developed 3D design concepts and visualizations for booths, installations, and spatial layouts. Selected suitable materials and finishes to ensure design quality, functionality, and production efficiency. Assisted in pre-event preparation, on-site setup, and post-event teardown to ensure smooth overall operations. Strengthened practical skills in design application, coordination, and teamwork through hands-on event experience. Collaborated with multiple divisions to maintain effective communication, workflow, and consistency throughout event operations.

Assisted in the design and execution of residential and commercial interior projects from concept to completion. Prepared mood boards, 2D layouts, 3D renderings, and presentation materials using AutoCAD, SketchUp, and Adobe Photoshop. Liaised with vendors, contractors, and clients to ensure design integrity and timeline management. Supported the senior design team with research, procurement, and administrative tasks.

Helped coordinate with contractors, vendors, and showrooms to ensure timely procurement and delivery. Supported the lead designer with concept development, material selection, and sourcing within limited working hours. Assisted in client meetings, taking notes, updating design presentations, and communicating revisions. Contributed to space planning, color palettes, and furniture layouts for both residential and commercial clients.

Attended all team meeting to resolve technical and project issues, coordinate with team members and review project schedule. Recommended sustainable products and finishes that aligned with both aesthetic goals and environmental standards. Integrated eco-friendly design principles by selecting sustainable materials, energy-efficient lighting, and low-VOC finishes to promote healthier indoor environments.

Final Project – Interior Design of RA Premiere Hotel Simatupang in South Jakarta