Amanda Millman

Leading marketing across Kitopi and Right Bite, overseeing brand, growth and marketing initiatives across the region. Responsible for brand strategy, go to market, performance marketing, CRM, creative, partnerships, social and digital experience, with a focus on accelerating commercial growth and strengthening brand positioning. Key achievements include developing refreshed brand positioning and marketing strategy, launching new product lines, supporting market expansion initiatives, leading pricing and proposition reviews, delivering high impact campaigns contributing to record sales periods, and establishing strategic corporate partnerships.

Core Direction is a multi-vertical company offering corporate wellness solutions, corporate event partner for wellness or fitness events, event booking engine, D2C freemium leaderboards and step tracking and a D2C subscription model offering with AI workouts, AI Body Scans and Challenge Leaderboards. Also has a sub-brand of Hydote offering electrolytes. As fractional CMO I am responsible for market mapping, brand positioning, GTM strategy and end-to-end marketing execution across a B2B corporate wellness platform and a performance hydration brand. Led website and journey design, CRM integration and automation, event marketing, social growth and hands-on delivery, building scalable foundations for growth and engagement. • Part of the team to deliver over 8 billion community steps in 2025 and supporting the delivery of over 300 events across 2025. • Partnered with leading organisations to deliver for flagship partner activations, including the first-ever Runway Run at the Dubai Airshow, AlUla Wellness Festival, MEFIT Summit, runway-based spinning experiences and other large-scale wellness events • Played an integral role in launching the D2C subscription business, defining brand positioning, creative direction, packaging, products, customer journeys and influencer campaigns • Scaled social media presence and organic growth, driving a +1,000x increase in engagement rates through improved content strategy and execution • Launched and scaled Hydote’s go-to-market strategy and brand, delivering +53% sales growth through pricing strategy, bundles and creative optimisation

BuddyGuru is a start-up providing exclusively curated masterclasses by world-leading gurus in arts, culture and well-being, all in one place. Leveraging AI technology to provide instant feedback in movement. https://www.buddyguru.ai/ Driving BuddyGuru customer and revenue growth through research, targeting, positioning, brand building, marketing tactics and campaigns, product marketing, performance marketing, CRM, innovation and optimisation.

Driving overall customer and revenue growth by acquiring new customers, encouraging repeat orders and improving brand stickiness through multi-vertical product adoption. Overseeing marketing strategy, budget management, marketing planning, product marketing, CRM, performance marketing and partner marketing functional areas.

Integral to the go-to-market launch of Disney+, Hotstar & Disney+ Hotstar in Asia offering general entertainment, sports, live shows and kids content. Drove continued growth through acquisition, engagement, personalisation, retention and partnerships. Responsible for customer sales, engagement, retention and loyalty across SEA, Hong Kong and Taiwan for Disney+ and Disney+ Hotstar. Plus, dual role of APAC lifecycle and retention, working cross regionally to improve capabilities and performance.

Leading lifecycle marketing, customer management and retention across SEA for Disney streaming services. Supporting the go-to-market launches and sustaining market growth.

Expanded FOX+ (Digital streaming service offering general entertainment & sports) into new markets and drove growth through launching customer bundles, promotional codes, funnel optimisation and partnerships. In addition, led customer service for the region, implementing a self-help website reducing call propensity and improved inbound channels and processes to drive a +23% improvement in CSAT. Overall responsibilities included CRM, Customer Experience, Retention, Product & Subscription Marketing, Communications and Customer Service.

Audited the end to end customer experience. Mapped out the “as is” and "to be" customer experience and generated a retention framework.

Head of Interactive TV's Account Management, Retention & Help platform guiding a teams of cross functional experts to build new capabilities, optimise existing journeys and drive traffic to digital journeys. Developed and led the go-to-market launch of a new digital channel on the Set-Top-Box where customers can upgrade, access their account and get help whilst watching TV by pressing yellow.

Drove digital transformation for customer retention by building, launching and driving traffic to the first digital retention journeys at Sky across websites, apps and interactive platforms, TV advertising and performance marketing (SEO, PPC & Internal search).

Drove digital transformation for online account management. Led a virtual team using Agile methodology to define product requirements, create user stories and prioritise the backlog. Launched a new order tracking service reducing the call propensity.

Set up the customer experience function across B2C, B2B & B2B2C markets for pension annuities, care and equity release. Defined the customer strategy and experience for a new white labelled annuity comparison service and delivered the go to market launch of a comparison service in partnership with Virgin Money.

Drove growth by programme managing initiatives across British Gas. Assembled executive reporting of strategic projects and plans. Launched a new sales lead generation channel to drive cross sales.

Led customer retention for the insurance products (Electrical, plumbing & drains and kitchen appliance insurance cover). Delivered a 2ppt reduction in customer churn.

Consolidated and monitored performance of the key business and customer strategies. Executive reporting on business strategy and progress versus plan. Supported in the production of the strategic presentation and event organised the investor relations event which drove an increased share price. Created the Customer Plan to align marketing plans company wide.

Involved 3 placements across different parts of the business. 1. Managed Generation Green, an online rewards and loyalty programme for schools to drive energy efficiency. Built educational games to help children learn about energy efficiency. Responsible for the website, PR and operations. Achieved 1/3 of all schools in the UK to sign up. 2. Developed a range of products and led the go-to-market launch of new products, including a retention toolkit for customer support. 3. Team Manager of 14 front-line call centre agents.

Leadership, decision making, finance and more