Alvaro Reimers

Head of Product Development and Strategic Sourcing for bicycle accessories and components across Mountain, Road, and BMX categories, managing a global supplier ecosystem in China, India, and Taiwan. Set product direction and ensure execution from concept to market, aligning quality, cost, scalability, and speed to support commercial objectives. Deliver 1,300+ products to mass production. As Head of Data Analytics, enable data-driven decision-making across product strategy, pricing, demand forecasting, inventory optimization, and market trend analysis, translating analytics into improved profitability, cost optimization, and portfolio performance.

Responsible for the creation, planning, and execution of commercial and operational strategies for the manufacturing and marketing of high-end glass and aluminum window and door systems (brands: Eurovent, Extrusiones Metálicas), both wholesale and retail. Led the comprehensive development of the company, including marketing management, sales, procurement, and corporate identity design. Implemented emerging technologies aimed at optimizing manufacturing processes and maximizing the efficient use of raw materials. Managed B2C and B2B commercial relationships within the residential and institutional construction sectors. Key achievements: 60% increase in annual sales 40% reduction in production times Significant optimization of material usage Leadership and management of production and installation teams

Led the development and implementation of an innovative thermal insulation and waterproofing system aimed at reducing energy consumption in residential buildings and optimizing construction costs. Fully responsible for project management, including the technical training of on-site personnel to ensure proper execution, as well as the analysis and evaluation of results. Key achievements: 15% reduction in total costs compared to the initial budget 40% decrease in residential energy consumption due to the implementation of the new system

Responsible for commercial management and product assortment optimization in the hardware retail sector through strategic purchasing analysis and consumer behavior insights. In charge of prospecting and developing clients across wholesale and retail channels. Designed and implemented inventory control systems and led B2B project development for the launch of a new sales channel targeting the mining and construction industries. Full management of procurement, in-store and institutional sales, warehouse control, and accounts receivable.

Brand Development and Multichannel Promotion Strategy – Sports Industry (BMX Cycling) Responsible for the end-to-end development of brand identity and promotional products to support and promote BMX cycling. Led the creation and management of digital presence through website design and development, audiovisual content (DVDs, web videos), print media, and a dedicated blog. Launched a branded line of commercial products (caps, posters, printed t-shirts, among others), with a focus on brand positioning and community building around the sport.

Responsible for data analysis supporting market studies focused on the feasibility and development of laundromats equipped with GE-branded appliances. Conducted qualitative and quantitative research to assess brand perception, identify customer needs, uncover market opportunities, and highlight areas for improvement within the local market of Monterrey, Nuevo León.

Responsible for the creation, editing, and post-production of institutional videos focused on raising awareness and promoting social inclusion of people with disabilities. This project is aligned with the organization's communication strategies and corporate social responsibility initiatives.

Audiovisual Content Producer – Sports Promotion and Healthy Lifestyle Responsible for the creation, recording, and editing of institutional videos aimed at promoting outdoor cycling and raising awareness of the health and wellness benefits of sports. Professional internship project.

Supply Chain Analytics Supply Chain Technology and Systems Supply Chain Fundamentals