Alok Kumar

Successfully launched SENS, the first wearables brand with 100% Made In India smart devices, employing a digital-first strategy. Generated significant online commerce revenue (~9-11 Cr) across various brands and categories, managing the category budget, ROAS/ROI, and OPSI tracking. Led the resurgence strategy for acquired brands, overseeing product ranges including mobiles, mobile accessories, smartwatches, TVs, washing machines, air conditioners, kitchen appliances, and audio. Reintroduced Sansui in India, offering a diverse range of consumer durable products and audio solutions, including party speakers. Managing demand generation activities, both online and offline, through a strategic partnership with Microsoft Surface Business. Strategy Planning & Execution 360 Marketing Management Digital Marketing Google Analytics & Google Ads Social Media Ads Brand Management & Positioning D2C Website Content Design & Management Stakeholder Management Public & Media Relations Budget & Resource Optimization Business & Revenue Growth People Management & Leadership

In my role overseeing the mobile business division and communication for other verticals, I was instrumental in devising and executing strategic plans to propel growth and facilitate organizational change. During my tenure, our brand experienced remarkable success, culminating in it becoming the leading Indian brand in telephony, surpassing formidable competitors such as Micromax and Karbonn. (source: http://www.voicendata.com/idc-names-intex-as-no-1-mobile-handset-brand-in-india/). My strategic initiatives, including the groundbreaking 'Solid wala Smartphone' campaign offering a one-year screen replacement guarantee, played a pivotal role in solidifying our dominance in the sub 5K segment. This innovative approach not only boosted sales but also enhanced brand reputation and customer satisfaction. (source: https://www.youtube.com/watch?v=TIeUTkkkE_g). Moreover, I spearheaded the brand's expansion into IoT devices, overseeing the successful launch of products like iRist Smartwatches. By modernizing our brand image and targeting India's youth demographic, we were able to stay ahead of market trends and maintain relevance in a rapidly evolving industry. Additionally, I strategically collaborated with renowned celebrity ambassadors such as Farhan Akhtar and Mahesh Babu to amplify our brand presence on both national and regional levels. These partnerships helped us forge stronger connections with our target audience and solidify our position as a leading player in the market.

As part of the core team, I was responsible for ecosystem development for Samsung Notebook within India. I conceptualized and implemented the entire launch strategy, followed by individual launch events in multiple cities. Additionally, I established the first IT brand shop for Samsung Electronics in India, which was subsequently replicated in three more cities. I played a pivotal role in setting up 90 shop-in-shop arrangements and five demo zones across six major cities. Established 1st IT brand shop for Samsung Electronics in India which was followed by three more in different cities. Played a pivotal role in setting up 90 shop in shop and five demo zones in six major cities

I led the execution of the launch of telecom services in the UP west circle.