Allison Watkins

• Managed merchandise sales operations at national events, ensuring smooth transactions and exceptional customer service. • Developed and implemented sales strategies to maximize revenue and exceed sales goals. • Created engaging content for social media channels such as TikTok, Instagram, and Twitter, in the form of reels, gallery posts, and copywriting, to increase brand awareness. • Conducted market research to stay up-to-date on industry trends and target markets. • Organized and executed pop-up retail events, overseeing all aspects from setup to takedown in multiple cities across the United States.

•Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise. • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges. • Coordinated with the marketing team to create promotional materials and campaigns to attract new clients. • Built relationships with customers to encourage repeat business.

•Stayed up-to-date with industry trends and best practices to continuously improve content quality and drive results. • Managed a content calendar to ensure consistent posting and maintained a cohesive brand voice and messaging. • Created compelling and visually appealing content tailored to each platform's audience and specifications. • Utilized various analytics tools to track campaign success, adjusting strategies accordingly for optimal results. • Managed multiple social media platforms, ensuring a consistent brand voice and message.