Alison Johnston
Vice President / Director @ Digitas North America
About
12 years experience in marketing and advertising working with global financial services and tech clients. Experience ranges from strategic planning to campaign execution, management, and analysis in both the B2B and consumer spaces. Current focus on media strategy and sports sponsorships.
United States
Boston
Marketing & Advertising
Photography, Art, Marketing, Graphic Design, Teaching, International Relations, French, Research, Social Media, Microsoft Office, Public Speaking, Teamwork, Leadership, Event Planning, Programmatic Media Buying, Data Analysis, Demand Side Platform, Advertising
Experience
Vice President / Director
Digitas North America
Boston, Massachusetts
Digitas is the premier integrated advertising agency within Publicis Groupe, connecting media, creative, data, and technology to deliver modern marketing. Publicis Groupe is the largest communications group in the world and a leader in marketing, communication, and digital business transformation.
Associate Director, Media Strategy
Digitas North America
Boston, Massachusetts
Client: Bank of America
Media Supervisor
Digitas North America
New York, New York
Clients: Bank of America, Hewlett Packard Enterprise (HPE), New Business
Media Planner
Digitas North America
New York, New York
Clients: Hewlett Packard Enterprise (HPE), American Express
Vice President / Director
GroupeConnect
Boston, Massachusetts
About: GroupeConnect is a team of top talent from across Publicis Groupe, bringing unique perspectives, skills and problem-solving styles together to work as one powerful, full-service marketing solution for today’s world.
Associate Director, Media Strategy
GroupeConnect
Boston, Massachusetts
Media Supervisor
GroupeConnect
Boston, Massachusetts
Account Manager, Programmatic
Hearst
New York, New York
Associate, Programmatic
Hearst
New York, New York
Intern
Time Inc.
New York, New York
Education
Boston College
International Studies, Political Science Concentration
- Dean's List First Honors (3.7+ GPA), Cum Laude - Double Minor: Studio Art, French - Boston College Women's Squash Team - Co-Captain 2014 - 2015, Member 2011-2015
Université Paris-Sorbonne
Completed 5 university courses in French with native French speakers. Full immersion program. Rolled into Boston College academic honors.
The Taft School
Honors 2008, 2009, 2010, 2011
Alison Johnston's Contact Information
Phone
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