Alina Cheah

• Increase Strategic Clarity for Senior Leadership Spearheaded the development of Competitive Market Models, used in Quarterly Business Reports (QBR) and Strategic Planning Reviews (SPR), enabling top management to make informed decisions to improve market positioning. • Boost Competitive Awareness Authored and disseminated quarterly report on 22 competitors' strategic movements and tracked the financial performance of 20 key players, providing actionable insights that shaped strategic decisions. • Enhance Supply Chain Visibility Provided insights on 12 suppliers, customers, and competitors that aimed to improve order fulfillment’s planning and mitigating potential shortages. • Strengthen Customer Targeting Improve customer segmentation and cross-selling strategies by analyzing financial earnings and customer purchasing power, aiming to increase sales in high-potential segments. • Streamline Access to Insights Sustained a Market Intelligence Platform to expedite executive access to key market and competitor insights, enhancing responsiveness.

• Collaborated with government agencies, universities, research institutes and companies to deliver tailored solutions in the realms of innovation and commercialization. • Notable Projects worked on: Innovation Business Opportunities (IBO) for Agensi Inovasi Malaysia Industry Driven Innovation (IDI) for Agensi Inovasi Malaysia • Provided business development strategies and consultancy services, utilizing qualitative research methodologies for tasks such as One Page Summary Analysis, Business Case Studies, and Business Plan development.